Marketing Strategist – Innovation

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Create cohesive marketing strategies that enhance consumer awareness, consideration, acquisition, and growth.

• Convert insights from consumer behavior, market research, competitive analysis, and emerging trends into practical strategies and campaigns.

• Discover innovative methods to attract, engage, and convert potential customers.

• Keep track of trends in consumer behavior, culture, technology, media, and the industry.

• Assess AI, personalization, new media platforms, and evolving consumer technologies.

• Formulate marketing concepts, business justifications, and strategic recommendations for various initiatives, pilots, partnerships, and capabilities.

• Recognize unmet consumer needs and shifting expectations to guide value propositions, messaging, customer experiences, and campaigns.

• Oversee insight-driven marketing initiatives from identifying opportunities to execution and performance assessment.

• Develop detailed campaign briefs that outline target audiences, insights, value propositions, messaging, channels, and expected outcomes.

• Collaborate with Creative, Media, CRM, Digital, Product, Brand, Analytics, and external agencies to implement campaigns.

• Establish hypotheses and frameworks for testing and learning.

• Define success metrics, evaluate campaign effectiveness, and transform performance insights into actionable recommendations.

• Expand successful pilot programs throughout Brightspeed's operational areas.

• Act as a strategic advisor across Marketing, Product, Sales, Customer Experience, Technology, and other departments.

• Foster cross-functional alignment regarding consumer opportunities, strategic rationale, business value, and measurable results.

• Present recommendations and opportunities for innovation to stakeholders and senior leadership.

• May undertake additional responsibilities as assigned.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Strategy, Communications, or a related discipline.

• Over 5 years of experience in marketing strategy, growth marketing, brand strategy, innovation, consumer insights, consulting, or a related field.

• Proven experience in crafting consumer-facing marketing strategies and integrated marketing campaigns.

• Background in translating consumer research, behavioral data, and market insights into actionable business and marketing strategies.

• Experience working with cross-functional teams to design and implement marketing initiatives across various channels.

• Strong strategic and analytical skills.

• Comprehensive understanding of consumer marketing, customer acquisition, audience segmentation, positioning, value proposition development, and integrated marketing strategy.

• Capability to blend innovative, forward-thinking ideas with practical execution and measurable commercial results.

• In-depth knowledge of digital marketing, media, CRM, brand, and offline marketing channels.

• Ability to distill complex research, data, and insights into clear and compelling strategies and recommendations.

• Display strong curiosity and awareness of emerging technologies, evolving consumer behaviors, media trends, and marketing innovations.

• Experience in developing strategic campaign briefs, business cases, and test-and-learn frameworks.

• Excellent storytelling, communication, and presentation abilities.

• Strong collaboration and relationship-building skills.

• Comfortable navigating ambiguity and crafting strategies in the absence of established processes.

• Results-driven mindset.

• Strong organizational and prioritization abilities.

• Must be capable of performing essential functions with or without reasonable accommodation.

🏝️ Benefits

• Competitive salary.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Employee assistance program.

• 401K plan with company matching.

• Optional benefits.

• Paid time off.

• Hybrid work environment.

• Flexibility for virtual and in-person work.

• Reasonable accommodation for individuals with disabilities/veterans.