Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify growth limitations through business and marketing insights.

• Create positioning, messaging hierarchy, audience strategy, and frameworks informed by competitive, customer, and market analysis.

• Execute and consolidate buyer and customer research activities, such as interviews, win/loss evaluations, review assessments, sales-call analysis, surveys, and behavioral data examination.

• Convert research findings and data into audience segments, customer needs, jobs-to-be-done, and actionable marketing possibilities.

• Chart customer journeys utilizing behavioral, CRM, web, commerce, and marketing information.

• Spot opportunities to enhance conversion rates and customer experiences.

• Collaborate with product designers and marketing engineers to elevate digital experiences.

• Transform positioning and strategy into a cohesive message and content architecture across owned, earned, retailer, paid, and sales-enablement platforms.

• Formulate integrated marketing strategies encompassing brand, demand generation, content, paid media, SEO/AI visibility, conversion, and customer experience.

• Construct business cases and prioritize marketing expenditures based on financial and performance data.

• Provide channel suggestions across Meta, Google, YouTube, CTV, retail media, LinkedIn, ABM, review platforms, and other pertinent channels.

• Integrate AI search visibility, generative AI, and AI-supported research into strategic planning.

• Create measurement plans that link marketing activities to business results.

• Assess performance, derive insights, and propose enhancements.

• Develop strategic recommendations and present them to clients and internal teams.

• Assist in engagement delivery from strategy to execution, including work plans, resource allocation, timelines, budgets, and quality assurance.

• Lead collaborative sessions across marketing, sales, product, creative, digital, and agency partners.

• Work alongside the Marketing Engineer on automation, AI visibility, experimentation, analytics, and technical execution.

• Utilize Claude, ChatGPT, and similar AI tools for research, synthesis, analysis, ideation, and strategic formulation.

• Anticipate and identify the next significant problem to address before it is raised by the client.

⛳️ Requirements

• 3–5 years of experience in marketing strategy, growth marketing, digital strategy, integrated marketing, agency strategy, or a related field.

• Proven experience in developing multi-channel marketing strategies that connect audience, positioning, messaging, channels, content, experience, and measurement.

• Demonstrated expertise across multiple growth models, including consumer and B2B or direct and retail.

• Capability to transform ambiguous business challenges into structured hypotheses, research inquiries, recommendations, and actionable strategies.

• Experience in crafting positioning, messaging, campaign strategies, customer journeys, or integrated marketing plans.

• Strong analytical abilities with proficiency in GA4, CRM systems, marketing automation tools, research instruments, or business intelligence resources.

• Familiarity with paid media, SEO, content, CRM/lifecycle marketing, conversion optimization, and key marketing channels.

• Comprehensive understanding of how modern consumers discover, evaluate, and select brands across search, social media, AI assistants, marketplaces, websites, and digital platforms.

• Experience collaborating with designers, developers, marketers, account/project managers, and client stakeholders.

• Excellent writing and presentation skills.

• Authorized to work legally in the United States.

• Must reside in the 48 contiguous U.S. states, Alaska, or Hawai'i.

• No visa sponsorship required.

• Familiarity with AI search visibility is a plus.

• Daily use of Claude or similar tools is a plus.

🏝️ Benefits

• Comprehensive Medical, Dental, Vision, Life, and 401(k) plans.

• Employer-covered short-term disability.

• Employer-funded long-term disability plans.

• Employer-funded life insurance.

• Flexible remote work and office hours.

• Generous paid time off policy.

• Opportunities for career advancement and professional growth.

• Leadership development programs.

• Recognition and celebration of individual and team achievements.

• A diverse, inclusive, and supportive workplace culture.

• Occasional travel may be necessary.