Marketing Strategist

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Oversee designated marketing campaigns, covering strategy implementation, daily operations, advertising formats and channels, budget allocation guidelines, consistency, and completion.

• Assist the Marketing team with initiatives and strategies.

• Generate and present concepts for growth and retention campaigns aligned with business objectives and historical campaign outcomes.

• Create and organize content aimed at enhancing brand visibility and reputation.

• Administer digital content, which includes website pages, email content, blogs, and revisions of blog posts.

• Enhance website pages for conversion, boost website traffic, and facilitate customer communication.

• Collaborate with external graphic designers to produce materials for email, social media, and digital advertising.

• Evaluate and modify paid advertising campaigns to improve effectiveness.

• Review, confirm, and submit invoices and updates to ensure payment and workflow continuity.

• Generate and validate marketing KPI reports and communications.

• Organize and prioritize marketing requests.

• Provide updates on campaign statuses.

• Adhere to bank information security, confidentiality, compliance, and regulatory standards.

• Engage in training sessions and policy revisions.

• Assist management with scheduling and other related matters.

• Deliver positive and effective service to both internal and external clients.

• Accept additional tasks and provide support to managers or team members as necessary.

⛳️ Requirements

• Bachelor’s degree in marketing or a related discipline, or equivalent relevant experience.

• Sufficient experience in marketing, communications, social media, digital advertising, content, or related fields appropriate for the specific Marketing Strategist level.

• Marketing Strategist 1: 1–2 years of experience pertinent to the role.

• Marketing Strategist 2: Minimum of three years in marketing, communications, digital advertising, social media, content development, or related fields.

• Marketing Strategist 3: Minimum of five years in marketing, communications, digital advertising, social media, content development, or related fields.

• Strong skills in written communication, organization, accuracy, and customer service.

• Proficient in operating office equipment, telephones, and computers.

• Capable of communicating fluently in English, both in person and in writing, as well as on the computer.

• Competent in reading, writing, counting, and performing basic mathematical functions.

• Ability to use manual dexterity and fine motor skills for operating keyboards and equipment.

• Capability to lift up to 10 pounds, grasp, reach, and pull.

• Ability to sit for extended periods; standing and walking occasionally.

• Capacity to think, remember, learn new information, and apply cognitive skills to job duties.

• Ability to focus on mental and physical tasks until completion.

• Ability to collaborate with others to exchange information and resolve issues.

• Preferred: Experience in financial services marketing.

• Preferred: Familiarity with essential marketing metrics and terminology.

• Preferred: Skills in project management and proven problem-solving abilities.

• Preferred: Experience in campaign planning.

🏝️ Benefits

• Full-time employment.

• Home office work arrangement.