Marketing Specialist – Region

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take full ownership of the USCAN always-on email portfolio from start to finish.

• Develop, sustain, monitor, and enhance recurring and trigger-based email campaigns, including recycled leads, abandoned cart notifications, and welcome series.

• Create and implement programs in Marketo, such as programs, smart campaigns, triggers, smart lists, and static lists.

• Uphold campaign ID and child ID naming standards for accurate reporting and attribution.

• Provide guidance to sales and marketing stakeholders regarding cadence, audience identification, content sequencing, subject lines, and overall email strategy.

• Enforce email partnership guidelines and ensure adherence to the pre-send checklist.

• Safeguard sender reputation and deliverability by escalating or pausing activations for issues related to compliance, consent, privacy, tracking, accessibility, unsubscribe requests, or spam complaints.

• Design and execute A/B testing experiments with clearly defined hypotheses, testing durations, and success metrics.

• Generate quarterly email performance reports for USCAN by segment and sub-business code.

• Analyze performance data to identify content gaps, audience fatigue, and optimization opportunities.

• Create pre-show, in-show, and post-show email sequences for USCAN events and conferences.

• Send out confirmations, reminders, and thank-you emails for webinars.

• Maintain taxonomy for lead source, lead source type, campaign type, and Marketo channel.

• Source and cleanse operational data feeds, excluding test and internal records prior to import.

• Ensure email assets go through brand, accessibility, and compliance review processes.

• Manage campaign intake and status using Workfront.

• Provide best-practice guidance for USCAN emails concerning subject lines, preheaders, copy, CTA discipline, visual hierarchy, responsive design, and the distinction between nurture and drip campaigns.

⛳️ Requirements

• A bachelor’s degree from an accredited institution or a high school diploma/GED combined with a minimum of six years of practical B2B email marketing and marketing automation experience.

• Proven experience in building and deploying campaigns directly within Marketo; administrative experience alone does not fulfill this requirement.

• Established track record of managing always-on, trigger-based, or lifecycle email programs.

• Ability to report on email performance relative to benchmarks, translate findings into actionable recommendations, and align those recommendations with commercial objectives.

• Exceptional verbal and written communication skills.

• Marketo certification is required.

• Familiarity with Workfront or comparable project management tools.

• Working knowledge of email deliverability and sender reputation, including aspects such as authentication, list hygiene, engagement-based sending, and complaint thresholds.

• Understanding of email accessibility standards and mobile-first, responsive design practices.

• Experience using a template-based email construction tool like Knak.

• Background working within regulated or medically reviewed content environments, encompassing MLR or Veeva-type approval workflows.

• Proficiency with Salesforce and governance of lead source and campaign taxonomy in a Marketo-CRM integration.

• Experience collaborating with sales development or inside sales teams on email sequences and recycled lead programs.

• Comfortable operating as the designated owner of a channel.

• Experience in healthcare, medical device, or other regulated B2B sectors.

• Must have legal authorization to work in the United States.

• Employer will not support employment visa sponsorship.

🏝️ Benefits

• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI).

• Medical, dental, and vision insurance.

• Paid time off.

• 401(k) plan with opportunities for employee and company contributions.

• Life, disability, and accident insurance.

• Tuition reimbursement.

• Professional development opportunities.

• Relocation assistance is not available.