Marketing Specialist – Part-Time

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Create and execute localized marketing strategies aimed at enhancing student recruitment and program expansion within Middle East regions.

• Design and implement comprehensive marketing campaigns across various channels including digital, social media, email, paid media, and events.

• Establish and carry out the digital marketing strategy for the Bachelor program.

• Increase traffic, engagement, and lead conversion rates.

• Oversee and refine the marketing funnel from the initial lead generation stage to enrollment.

• Evaluate campaign effectiveness and convert insights into practical recommendations.

• Work in conjunction with student recruitment officers to assess requirements and manage both offline and online sales materials.

• Conduct weekly reviews with marketing agencies.

• Deliver monthly reports to internal stakeholders.

• Formulate strategies targeting younger demographics and influencers, including parents, counselors, and educational institutions.

• Assist in branding and storytelling efforts related to hospitality education.

⛳️ Requirements

• A Bachelor’s degree in a business-related discipline.

• A Master’s degree is advantageous.

• Minimum of 5 years of relevant professional experience in a marketing role.

• Comprehensive knowledge of the international education landscape in the Middle East and associated communication channels.

• Strong awareness of the competitive environment, target demographics, and their requirements.

• Prior experience in digital advertising, including Paid Social Media and SEM, within a Western organization in the Middle East.

• Capability to plan, implement, and assess lead-generation and brand awareness campaigns on key global and specific Middle East platforms.

• Proficiency in digital platforms.

• Exceptional organizational abilities with a knack for managing timelines and delivering work punctually.

• Excellent collaborative skills and a focus on customer satisfaction.

• Proficient in English.

• Legally permitted to live and work in the country where the position is located without requiring employer sponsorship.

🏝️ Benefits

• Flexible remote work arrangement.

• Part-time contractual opportunity.

• Possibility of extending the contract beyond 12 months.

• Commitment to inclusive and equitable hiring practices.

• Equal opportunity employer.