Marketing Specialist – Leadership Team

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Implement marketing campaigns in accordance with established strategies, priorities, and timelines.

• Oversee campaign requirements, assets, timelines, and deliverables.

• Initiate campaigns accurately, on time, and with appropriate documentation.

• Supervise campaign execution and address operational challenges.

• Generate qualified leads through both organic and paid marketing efforts.

• Assist in achieving monthly lead and MQL targets while enhancing lead quality.

• Administer advertising campaigns on Meta/Facebook, Instagram, and LinkedIn as needed.

• Analyze and optimize CPL, reach, engagement, clicks, conversions, targeting, budgets, placements, and overall campaign execution.

• Support optimization of Google Business Profile and local SEO initiatives.

• Oversee daily marketing operations within GoHighLevel.

• Collect, organize, and track leads throughout the marketing funnel.

• Aid in lead nurturing campaigns, workflows, automation, and the Lead → MQL → Demo conversion process.

• Disseminate approved campaigns and content across Facebook, Instagram, TikTok, LinkedIn, YouTube, the website, email, and other relevant platforms.

• Verify links, landing pages, forms, and calls-to-action prior to publication.

• Coordinate promotion and marketing execution for webinars, events, and special campaigns.

• Manage registration and follow-up using GoHighLevel.

• Track registrations, attendance, engagement, and resulting opportunities.

• Monitor campaign performance, leads, MQLs, CPL, booked demos, conversion rates, and other metrics.

• Suggest improvements for targeting, distribution, messaging, creative, and campaign execution.

• Ensure that qualified leads are captured and handed over to Sales/BDC.

• Collaborate with Sales/BDC regarding lead quality and progression.

• Utilize marketing, analytics, CRM, automation, creative, and AI tools to enhance workflows and efficiency.

• Work alongside the Marketing Manager, Digital Creative Specialist, Social Media & Brand Strategist, Sales, and BDC.

• Operate within the approved marketing strategy; recommend changes but do not independently set overall strategy, departmental priorities, brand direction, or major campaign positioning.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a similar field (preferred).

• 1–3 years of experience in digital marketing, lead generation, campaign execution, marketing operations, or a related role.

• Practical experience with Meta/Facebook Ads and Instagram advertising.

• Familiarity with GoHighLevel or comparable CRM/marketing automation platforms.

• Experience in lead generation and demand generation, ideally in a B2B or service-oriented environment.

• Understanding of marketing funnels, lead nurturing, and conversion tracking.

• Knowledge of Google Business Profile, SEO, and Google Analytics/GA4.

• Experience with LinkedIn advertising is a plus.

• Background in supporting webinars, events, email campaigns, or other lead-generation efforts.

• Basic graphic design and video editing skills with tools such as Canva, CapCut, Adobe, or similar applications.

• Proficient in using AI tools for research, content creation, automation, analysis, and productivity.

• Strong analytical, organizational, communication, and problem-solving abilities.

• Capacity to manage multiple campaigns, platforms, and deadlines concurrently.

• Highly proactive, detail-oriented, adaptable, and eager to continually learn new marketing tools and technologies.

• Availability to work during U.S. business hours (graveyard shift – PH time).

• Application must include a Vocaroo introduction link, updated resume, device specifications screenshot, and internet speed test result.

🏝️ Benefits

• Competitive compensation reflecting the scope and experience of the leadership role.

• Paid training and a structured onboarding process.

• Fully remote work environment.

• Company-provided laptop and noise-canceling headset.

• HMO health coverage (subject to eligibility guidelines).

• Paid Time Off (PTO).

• Performance-based annual salary raises.

• Additional bonuses available after 6 months of employment.

• Long-term employment opportunity fostering stability, growth, and professional development.