Marketing Specialist – Growth Marketing

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Design and implement comprehensive marketing campaigns across various digital platforms.

• Strategize, initiate, and enhance lead generation and demand generation efforts.

• Oversee paid advertising initiatives utilizing Google Ads, LinkedIn Ads, Meta Ads, and similar tools.

• Develop and implement content marketing strategies to boost brand visibility and engagement.

• Enhance SEO, SEM, email marketing, and website conversion efficacy.

• Evaluate campaign performance and derive actionable insights from marketing data.

• Partner with Sales to elevate lead quality and improve conversion rates.

• Administer marketing automation workflows and customer nurturing campaigns.

• Conduct market research, competitor evaluations, and customer segmentation analysis.

• Organize webinars, product launches, events, and promotional activities.

• Track KPIs, marketing ROI, CAC, conversion metrics, and pipeline contributions.

• Remain updated on digital marketing trends, AI innovations, and new technologies.

• Collaborate with Sales, Product, Design, and Leadership teams to achieve measurable business outcomes.

• Assist in growth initiatives for innovative U.S.-based companies in Technology, SaaS, Healthcare, Professional Services, eCommerce, and B2B sectors.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a relevant field.

• 3+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.

• Proven experience in managing multi-channel marketing campaigns.

• In-depth knowledge of SEO, SEM, Email Marketing, Paid Media, and Marketing Analytics.

• Familiarity with HubSpot, Google Analytics, Google Ads, and CRM systems.

• Strong analytical abilities to interpret campaign performance and enhance results.

• Exceptional communication, project management, and teamwork skills.

• Proficient in English (B2+/C1 level).

• Capability to excel in a dynamic, remote, and collaborative setting.

• Preferred: Experience with U.S.-based companies or international markets.

• Preferred: Background in SaaS, Technology, Professional Services, Healthcare, or eCommerce.

• Preferred: Experience in Marketing Automation, lead nurturing, and CRM integrations.

• Preferred: Understanding of A/B Testing, CRO, and customer lifecycle marketing.

• Preferred: Experience with AI tools to enhance marketing efficiency and content development.

• Preferred: Certifications in Google, HubSpot, Meta, or LinkedIn Marketing.

• Required resume qualifications: Experience in Lead Generation and Demand Generation.

• Required resume qualifications: Strong analytical skills and campaign performance reporting.

• Preferred: Experience with A/B Testing and CRO (Conversion Rate Optimization).

• Preferred: Familiarity with Salesforce, Marketo, Mailchimp, or ActiveCampaign.

• Preferred: Certifications in Google Ads, Google Analytics, HubSpot, Meta, or LinkedIn Marketing.

• Preferred: Experience with AI tools such as ChatGPT, Jasper AI, Copilot, or Gemini.

🏝️ Benefits

• Flexible remote work arrangement.

• Opportunity to collaborate with international teams.

• Access to the latest marketing technologies.

• Chance to directly impact customer acquisition, brand growth, and revenue generation.

• One-Way Video Interview as the next step in the hiring process.