Marketing Specialist – Growth Marketing

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Design and implement cohesive marketing campaigns across various digital platforms.

• Strategize, initiate, and enhance lead generation and demand generation activities.

• Oversee paid advertising initiatives on Google Ads, LinkedIn Ads, Meta Ads, and additional channels.

• Develop and implement content marketing plans aimed at boosting brand visibility and engagement.

• Enhance SEO, SEM, email marketing, and website conversion metrics.

• Evaluate campaign effectiveness and derive actionable insights from marketing analytics.

• Work in tandem with Sales to elevate lead quality and increase conversion rates.

• Supervise marketing automation processes and customer nurturing campaigns.

• Perform market research, competitor assessments, and customer segmentation analysis.

• Organize webinars, product unveilings, events, and promotional activities.

• Track KPIs, marketing ROI, CAC, conversion rates, and contribution to the sales pipeline.

• Keep abreast of digital marketing innovations, AI tools, and new technologies.

• Partner with Sales, Product, Design, and Leadership teams to achieve measurable business outcomes for companies based in the U.S.

⛳️ Requirements

• A bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a similar discipline.

• A minimum of 3 years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.

• Proven track record in managing multi-channel marketing campaigns.

• In-depth understanding of SEO, SEM, Email Marketing, Paid Media, and Marketing Analytics.

• Proficiency in tools like HubSpot, Google Analytics, Google Ads, and various CRM platforms.

• Background in Lead Generation and Demand Generation.

• Strong analytical capabilities and experience in performance reporting for campaigns.

• Exceptional communication, project management, and teamwork skills.

• Professional proficiency in English (B2+/C1).

• Ability to excel in a dynamic, remote, and collaborative setting.

• Preferred: Experience working with U.S.-based companies or in international markets.

• Preferred: Background in SaaS, Technology, Professional Services, Healthcare, or eCommerce.

• Preferred: Familiarity with Marketing Automation, lead nurturing, and CRM integrations.

• Preferred: Knowledge of A/B Testing, CRO, and customer lifecycle marketing.

• Preferred: Experience utilizing AI tools to enhance marketing efficiency and content development.

• Preferred: Certifications in Google, HubSpot, Meta, or LinkedIn Marketing.

🏝️ Benefits

• Chance to create impactful campaigns that significantly affect customer acquisition, brand expansion, and revenue growth.

• Collaboration opportunities with global teams.

• Access to cutting-edge marketing technologies.

• A remote and collaborative work environment.