Marketing Specialist – Growth Marketing

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Design and implement integrated marketing campaigns across various digital platforms.

• Strategize, initiate, and enhance lead generation and demand generation efforts.

• Oversee paid advertising campaigns utilizing Google Ads, LinkedIn Ads, Meta Ads, and equivalent platforms.

• Develop and execute content marketing strategies aimed at boosting brand awareness and engagement.

• Enhance SEO, SEM, email marketing, and website conversion rates.

• Evaluate campaign performance and produce actionable insights based on marketing data.

• Partner with Sales to enhance lead quality and increase conversion rates.

• Oversee marketing automation workflows and customer nurturing campaigns.

• Conduct market research, competitor analysis, and customer segmentation.

• Organize webinars, product launches, events, and promotional campaigns.

• Track KPIs, marketing ROI, customer acquisition cost (CAC), conversion rates, and pipeline contributions.

• Stay updated on digital marketing trends, AI tools, and new technologies.

• Collaborate with Sales, Product, Design, and Leadership teams to achieve measurable business outcomes.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.

• 3+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.

• Proven experience in managing multi-channel marketing campaigns.

• In-depth knowledge of SEO, SEM, Email Marketing, Paid Media, and Marketing Analytics.

• Proficient with HubSpot, Google Analytics, Google Ads, and CRM platforms.

• Strong analytical capabilities to interpret campaign performance and enhance results.

• Exceptional communication, project management, and teamwork skills.

• Proficient in professional English (B2+/C1).

• Ability to excel in a fast-paced, remote, and collaborative work environment.

🏝️ Benefits

• Opportunity to join a high-growth organization where marketing plays a crucial role in business success.

• Chance to create impactful campaigns and directly affect customer acquisition, brand growth, and revenue generation.

• Collaboration with global teams.

• Opportunity to utilize the latest marketing technologies.

• Remote work environment.