Marketing Specialist – Growth Marketing

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Design and implement comprehensive marketing campaigns across various digital platforms.

• Strategize, initiate, and enhance lead generation and demand generation efforts.

• Oversee paid advertising initiatives, including Google Ads, LinkedIn Ads, and Meta Ads.

• Develop and execute content marketing plans to boost brand visibility and engagement.

• Enhance SEO, SEM, email marketing, and website conversion metrics.

• Evaluate campaign effectiveness and produce actionable insights through marketing analytics.

• Collaborate with the Sales team to elevate lead quality and improve conversion rates.

• Administer marketing automation workflows and customer nurturing initiatives.

• Perform market analysis, competitor research, and customer segmentation.

• Organize webinars, product launches, events, and promotional campaigns.

• Track KPIs, marketing ROI, Customer Acquisition Cost (CAC), conversion rates, and contribution to the sales pipeline.

• Keep abreast of digital marketing trends, AI tools, and new technologies.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related discipline.

• Over 3 years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.

• Proven experience in managing multi-channel marketing campaigns.

• In-depth knowledge of SEO, SEM, Email Marketing, Paid Media, and Marketing Analytics.

• Proficient in tools such as HubSpot, Google Analytics, Google Ads, and CRM platforms.

• Strong analytical abilities to interpret campaign performance and enhance outcomes.

• Exceptional communication, project management, and teamwork skills.

• Professional proficiency in English (B2+/C1).

• Capability to excel in a dynamic, remote, and collaborative setting.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional growth and development.

• Flexible work hours and remote work options.

• Access to the latest marketing tools and technologies.

• Collaborative and innovative work environment.