Marketing Specialist – Growth Marketing

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Design and implement integrated marketing campaigns across various digital channels.

• Strategize, initiate, and enhance lead generation and demand generation efforts.

• Oversee paid advertising initiatives utilizing Google Ads, LinkedIn Ads, Meta Ads, and comparable platforms.

• Develop and implement content marketing plans aimed at boosting brand visibility and engagement.

• Enhance SEO, SEM, email marketing, and website conversion metrics.

• Evaluate campaign effectiveness and produce actionable insights based on marketing analytics.

• Work in conjunction with Sales to enhance lead quality and improve conversion rates.

• Administer marketing automation processes and customer nurturing campaigns.

• Perform market research, competitor assessments, and customer segmentation analysis.

• Organize webinars, product launches, events, and promotional activities.

• Track KPIs, marketing ROI, CAC, conversion rates, and pipeline contributions.

• Keep abreast of digital marketing trends, AI advancements, and emerging technologies.

• Collaborate with Sales, Product, Design, and Leadership teams to achieve measurable business outcomes.

• Complete a one-way video interview as part of the hiring process.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related discipline.

• Over 3 years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.

• Proven experience in managing multi-channel marketing campaigns.

• In-depth knowledge of SEO, SEM, Email Marketing, Paid Media, and Marketing Analytics.

• Familiarity with HubSpot, Google Analytics, Google Ads, and CRM systems.

• Experience in Lead Generation and Demand Generation.

• Strong analytical abilities to interpret campaign data and enhance outcomes.

• Exceptional communication, project management, and teamwork skills.

• Proficient in professional English (B2+/C1).

• Capacity to excel in a fast-paced, remote, and collaborative setting.

• Preferred: Background in supporting U.S.-based firms or international markets.

• Preferred: Experience within SaaS, Technology, Professional Services, Healthcare, or eCommerce sectors.

• Preferred: Expertise in Marketing Automation, lead nurturing, and CRM integrations.

• Preferred: Understanding of A/B Testing, CRO, and customer lifecycle marketing.

• Preferred: Experience with AI tools to enhance marketing efficiency and content production.

• Preferred: Google, HubSpot, Meta, or LinkedIn Marketing certifications.

🏝️ Benefits

• Opportunity to collaborate with cutting-edge U.S.-based companies across Technology, SaaS, Healthcare, Professional Services, eCommerce, and B2B sectors.

• Work alongside global teams.

• Utilize the latest marketing technologies and AI-driven marketing tools.

• Play a direct role in shaping customer acquisition, brand development, and revenue growth.

• Join a rapidly growing organization where marketing plays a crucial role in business success.