Marketing Specialist, B2B

This is a fully remote position, open to applicants in Canada.

📋 Description

• Assist in the implementation of marketing strategies for Postmedia’s SMB and National Agency divisions.

• Share content across Postmedia's websites, various social media platforms, newsletters, and other owned channels.

• Convert blog articles and extensive content into social media posts, concise copy, infographics, downloadable materials, email content, and promotional assets.

• Develop and oversee social media strategies and posting schedules.

• Generate and publish social media content aimed at enhancing awareness, engagement, lead generation, and sales support.

• Create lead magnets such as guides, checklists, tip sheets, one-pagers, and additional downloadable resources.

• Design and refresh website pages and landing pages for marketing campaigns, product focuses, and sales initiatives.

• Enhance website and landing page content to ensure clarity, accuracy, and conversion effectiveness.

• Collaborate with the Sales team to grasp campaign requirements, client priorities, and market possibilities.

• Implement SEO/AEO/GEO best practices within website, landing page, and campaign content.

• Maintain content calendars and guarantee that marketing materials align with brand standards and are suitable for target audiences.

• Monitor, assess, and report on the performance of campaigns, content, websites, landing pages, and social media.

• Discover opportunities to enhance content distribution, audience engagement, and lead generation.

• Utilize HubSpot, SEMRush, social publishing tools, and WordPress effectively.

⛳️ Requirements

• Minimum of 3 years of experience in marketing, digital marketing, social media, content marketing, or a similar field.

• Familiarity with supporting B2B marketing campaigns, ideally within media, advertising, digital marketing, or agency settings.

• Proficient writing, editing, proofreading, and content adaptation abilities.

• Experience in creating social media content and managing posting schedules.

• Background in building or assisting with website pages, landing pages, lead magnets, and digital campaign resources.

• Capability to transform long-form content into various short-form assets tailored for different channels and audiences.

• Self-motivated with strong time management and project prioritization skills.

• Keen attention to detail and the ability to juggle multiple priorities in a fast-paced environment.

• Comfortable collaborating with creative, sales, and cross-functional teams.

• Customer-focused with a robust understanding of analytics and campaign performance metrics.

• Proficient in utilizing AI platforms and marketing technology tools.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Professional development and training opportunities.

• Flexible work hours and the possibility of remote work.