Marketing Specialist, B2B

This is a fully remote position, open to applicants in Canada.

📋 Description

• Assist in the implementation of marketing strategies for Postmedia’s SMB and National Agency sectors.

• Share content across Postmedia's websites, social media channels, newsletters, and other proprietary platforms.

• Convert blog articles and extensive content into social media posts, concise copy, infographics, downloadable materials, email content, and promotional resources.

• Design and oversee social media strategies and posting timelines.

• Generate and release social media content to enhance awareness, engagement, lead generation, and sales support.

• Create lead magnets including guides, checklists, tip sheets, one-pagers, and downloadable assets.

• Design and refresh website pages and landing pages for marketing initiatives, product focuses, and sales efforts.

• Enhance website and landing page content for clarity, accuracy, and conversion optimization.

• Collaborate with Sales on campaign requirements, client needs, and market opportunities.

• Implement SEO/AEO/GEO best practices.

• Assist with content calendars, ensuring alignment with brand and tone.

• Monitor, evaluate, and report on the performance of campaigns, content, websites, landing pages, and social media.

• Discover opportunities to enhance content distribution, audience interaction, and lead generation.

• Utilize HubSpot, SEMRush, social media publishing tools, and WordPress.

⛳️ Requirements

• A minimum of 3 years’ experience in marketing, digital marketing, social media, content marketing, or a related discipline.

• Proven experience in supporting B2B marketing campaigns, ideally within media, advertising, digital marketing, or agency settings.

• Exceptional writing, editing, proofreading, and content adaptation abilities.

• Experience in crafting social media content and overseeing social posting schedules.

• Familiarity with building or supporting website pages, landing pages, lead magnets, and digital campaign materials.

• Proficient in transforming long-form content into various short-form assets suitable for different channels and audiences.

• Self-motivated with excellent time management and project prioritization capabilities.

• Strong attention to detail and adeptness at managing multiple priorities in a dynamic environment.

• Comfortable collaborating with creative, sales, and cross-functional teams.

• Customer-focused with a robust understanding of analytics and campaign performance.

• Capable of utilizing AI platforms and marketing technology tools.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Collaborative and innovative work environment.