Marketing Specialist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Perform continuous analysis of competitive pricing, promotions, product offerings, and marketing strategies.

• Create and uphold weekly/monthly competitive reports with actionable insights.

• Convert competitive intelligence into strategic recommendations for promotions and campaigns.

• Assess the effectiveness of promotions, including lift, ROI, customer engagement, and metrics that drive traffic.

• Assist in post-campaign reporting and identify areas for optimization.

• Maintain reporting frameworks and dashboards that monitor key initiatives.

• Share insights with marketing, retail, and leadership stakeholders.

• Support specific third-party brand partners in joint marketing efforts and product launches.

• Collaborate on brand activations and promotional assistance with Brand Marketing, Procurement, and Retail teams.

• Monitor and report on brand partner performance, promotional involvement, and ROI.

• Track customer sentiment through surveys, reviews, and feedback channels.

• Analyze trends in customer feedback to pinpoint opportunities for enhancing marketing effectiveness and the in-store experience.

• Aid in promotional calendars, marketing initiatives, activations, events, and significant business moments.

• Work with Retail, Digital, Creative, Brand, and Operations teams to ensure timely execution.

• Organize campaign assets, schedules, deliverables, reports, and insights.

• Oversee multiple projects while adhering to deadlines.

• Ensure compliance with company policies, procedures, and regulatory standards.

• Represent the brand in a professional and positive manner.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field is required.

• 2–4 years of experience in marketing, analytics, or a related area.

• Strong analytical mindset with experience in interpreting data and translating insights into actionable recommendations.

• Familiarity with performance metrics, dashboards, or reporting tools.

• Ability to manage multiple priorities within a fast-paced, deadline-oriented environment.

• Excellent organizational and project management capabilities.

• Effective communicator with the skill to present insights in a clear and concise manner.

• Team-oriented collaborator capable of working across different departments.

• High attention to detail and a strong commitment to accuracy.

• Proficient in Microsoft Office (Excel, PowerPoint, Word).

• Must be at least 21 years old.

• Must have a valid driver’s license and a clean driving record.

• Must pass all required background checks and screenings.

• Flexibility to work varying hours, including occasional evenings, weekends, and holidays as business needs dictate.

• Must be able to push, pull, move, and/or lift a minimum of 25 lbs. to a height of at least 5 feet and carry such weight for a minimum distance of 50 feet.

• Must be capable of working seated or standing as appropriate for extended periods and perform necessary physical movements.

• Must possess visual acuity for performing computer and visual inspection tasks.

• Must be able to communicate verbally at conversational levels with co-workers, vendors, etc.

🏝️ Benefits

• Comprehensive benefits package that includes paid time off.

• Flexible working hours.

• Availability of remote work: Yes.