Marketing Specialist

This is a fully remote position, open to applicants in Europe.

📋 Description

• Assist in the development of cross-channel customer lifecycle communications, which encompass email, in-product messaging, webinars, educational resources, and community engagement.

• Contribute to the continuous enhancement of customer journeys from onboarding through to renewal.

• Support initiatives aimed at re-engagement and customer retention.

• Implement targeted upsell and cross-sell lifecycle campaigns for the current customer base.

• Work in partnership with Sales, Account Management, and Customer Success to create communications and materials focused on customer expansion.

• Oversee the collection of customer referrals, testimonials, case studies, reviews, and success stories.

• Aid in the creation of customer-facing content that emphasizes outcomes, value, and return on investment (ROI).

• Help produce one-pagers, presentation decks, email templates, FAQs, and various materials that support renewals, expansion, and customer education.

• Assist in experimentation and performance monitoring to enhance activation, adoption, engagement, renewals, and expansion results.

• Utilize behavioral and product data to shape strategies and consistently improve messaging and engagement.

• Report directly to the Sr. Manager of Lifecycle & Customer Marketing.

⛳️ Requirements

• Bachelor’s degree in marketing or a related discipline.

• A minimum of 3 years of experience in demand generation marketing, with a proven ability to deliver results-driven campaigns.

• Familiarity with CRM systems such as Salesforce.com.

• Experience with data analysis and visualization tools, including Tableau and Power BI.

• Knowledge of marketing automation platforms like Marketo and Eloqua.

• Proficient in Microsoft Office and G-suite applications.

• Strong skills in campaign and project management; excellent communication abilities.

• Robust analytical and problem-solving skills, with the capability to interpret data and guide campaign strategies.

• Ability to manage multiple programs concurrently.

• Adept at learning and utilizing new tools, processes, and systems.

• Solid understanding of contemporary demand generation technologies and systems.

• Commitment to accurately following through on program details.

• A collaborative team player with a history of proactively assisting teams in achieving their goals.

🏝️ Benefits

• Opportunities for professional growth and development.

• Flexible work arrangements.

• Access to comprehensive health and wellness programs.

• Collaborative and inclusive company culture.

• Competitive salary and performance-based incentives.