Marketing Specialist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop, refine, and ensure the quality of multilingual marketing content for various platforms including email, social media, landing pages, campaign materials, event invitations, and promotional follow-ups for webinars.

• Craft concise and audience-focused copy derived from complex subjects and input from stakeholders.

• Modify global content and messaging to suit regional markets, languages, target audiences, and channel specifications.

• Organize and enhance content for readability by human audiences, search engines, generative AI platforms, and AI-driven customer experiences.

• Co-manage the international organic social media strategy, which involves editorial planning, content creation, and employee engagement.

• Oversee content evaluations, approvals, and production processes in collaboration with internal teams, agencies, freelancers, and translation partners.

• Assist in delivering consistent communications across channels and markets to support campaigns, events, partnerships, and customer initiatives.

• Generate content that includes clear calls to action and conversion objectives, aimed at boosting engagement, lead generation, registrations, and campaign conversions.

• Monitor content and channel KPIs, leveraging performance data to enhance messaging, engagement, discoverability, and conversion rates.

• Balance multiple deliverables, timelines, and stakeholder expectations across various international markets.

⛳️ Requirements

• Minimum of 3 years of experience in marketing communications, content marketing, campaign communications, or a similar position.

• Prior experience in an international, multilingual, or B2B technology setting is preferred.

• Professional fluency in both French and English, with strong writing, editing, and proofreading abilities in each language.

• Proficiency in German is an advantage.

• Excellent B2B copywriting and content creation skills.

• Familiarity with organic social media strategy and execution, including managing editorial calendars and employee engagement efforts.

• Knowledge of conversion-driven content, calls to action, content performance metrics, and campaign KPIs.

• Capability to analyze performance data and convert insights into actionable content and channel enhancements.

• Strong organizational skills and project coordination capabilities.

• Proficient in managing multiple deliverables and meeting deadlines.

• Comfortable collaborating with stakeholders across various functions, countries, and levels of seniority.

• Skilled in providing clear briefs and constructive feedback to agencies, freelancers, and translation partners.

• Collaborative, adaptable, and hands-on working approach.

• Proficient in Microsoft Office Suite or similar software.

• Candidates must currently reside in Germany.

🏝️ Benefits

• Generous paid time off.

• Health insurance tailored to local requirements.

• Retirement plans adjusted to local markets.

• Tuition reimbursement and opportunities for professional development.

• Donation matching programs.

• Time off for volunteering.

• Referral bonuses.

• Flexible perks, including Flex Fridays.

• Eligibility for bonuses.