Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead Orderly’s marketing efforts across social media, community platforms, and external communications to enhance brand visibility and engagement within the Web3 ecosystem.

• Cultivate and sustain relationships with key opinion leaders (KOLs), influencers, Web3 projects, protocols, and ecosystem collaborators.

• Discover and implement collaboration and co-marketing opportunities.

• Create and manage external content, including partnership announcements, campaign launches, and product updates.

• Strategize and carry out marketing campaigns and community initiatives in collaboration with internal teams and external partners.

• Keep track of Web3 industry trends, community conversations, and competitor activities.

• Measure marketing performance using metrics such as engagement, audience growth, referral traffic, and more.

• Enhance future marketing strategies based on campaign analytics and audience feedback.

• Independently manage initiatives from planning and partner outreach to execution and performance assessment.

• Work collaboratively with team members and external partners across various countries, cultures, and time zones.

⛳️ Requirements

• A minimum of 5 years of experience in marketing, social media, community management, partnerships, or a related field, ideally within Web3, crypto, DeFi, or fintech.

• A solid understanding of the Web3 ecosystem, encompassing crypto communities, KOLs, DeFi projects, and industry trends.

• Demonstrated capability to independently plan and implement marketing initiatives, manage multiple projects, and achieve results with minimal supervision.

• Experience in identifying and establishing relationships with KOLs, influencers, external partners, or Web3 projects is highly advantageous.

• Excellent content creation and writing skills, with the ability to convey complex concepts clearly to diverse audiences.

• Knowledge of social media management, community engagement, KOL marketing campaigns, and performance tracking in marketing.

• Proficiency in both written and spoken English and Mandarin Chinese.

• Strong communication and organizational abilities with a proactive approach, attention to detail, and adaptability to a dynamic environment.

• Familiarity with decentralized exchanges (DEXs), perpetual trading, or crypto trading infrastructure is a bonus.

• Experience in developing trading systems or financial-related products is an additional advantage.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible work hours and remote working options.

• Opportunities for professional development and career advancement.

• A vibrant and inclusive work culture.

• Engagement with cutting-edge technologies in the Web3 space.