Marketing Specialist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee a forward-thinking marketing calendar that includes seasonal events, product launches, promotions, and customer requirements across the markets of the US, Canada, Europe/UK, and Australia.

• Convert marketing concepts into executable plans complete with briefs, timelines, designated responsibilities, dependencies, and review checkpoints.

• Collaborate with teams in copywriting, design, inventory, website management, email marketing, and other pertinent areas.

• Supply the email marketing team with campaign concepts, product selections, offers, creative needs, collections, landing pages, and verified URLs.

• Formulate and suggest bundles, complimentary gifts, themed collections, and discount strategies based on customer relevance, inventory levels, product performance, profitability, and feasibility.

• Create or manage Shopify product listings, collections, homepage banners, and updates to landing pages.

• Guarantee the accuracy of product information, pricing, currencies, promotional messages, and links across various devices and markets.

• Oversee product launches from the planning stage to execution, ensuring inventory readiness, obtaining necessary approvals, aligning stakeholders, and conducting quality checks.

• Monitor AfterSell upsell funnels for product stock, technical issues, and performance fluctuations.

• Propose and test enhancements aimed at boosting conversion rates, average order value, and revenue per eligible visit.

• Organize customer surveys and evaluate product and campaign effectiveness.

• Analyze changes in results and suggest data-driven enhancements.

• Maintain project workflows in Asana, track deliverables and dependencies, communicate any obstacles, and create SOPs and templates.

• Collaborate cross-functionally with marketing, creative, email, inventory, and website teams to execute campaigns and marketing strategies.

⛳️ Requirements

• 2–4 years of pertinent e-commerce marketing experience, or equivalent demonstrated experience managing similar responsibilities.

• Established experience in managing promotions, product launches, or bundle campaigns from planning to execution.

• Practical experience with Shopify and coordinating with cross-functional teams.

• Experience in analyzing marketing or product performance and leveraging insights to enhance campaigns and offers.

• Proven ability to juggle multiple projects and meet deadlines using structured project management methodologies.

• Strong written and verbal communication skills in English.

• High level of ownership, initiative, and capability to work independently with minimal oversight.

• Excellent planning, prioritization, and project coordination abilities.

• Solid commercial understanding of discounts, bundles, contribution margins, inventory limitations, and customer value.

• Analytical mindset and ability to interpret performance metrics, translating insights into actionable recommendations.

• Keen attention to detail and a commitment to quality assurance.

• Proficiency in Shopify, Asana, and spreadsheets.

• Ability to review and validate AI-assisted outputs for precision and quality.

• Preferred: experience managing multi-market e-commerce stores.

• Preferred: familiarity with AfterSell or similar upsell and post-purchase optimization tools.

• Preferred: experience with KnoCommerce or other customer survey and research platforms.

• Preferred: exposure to subscription-based products, customer personas, and customer lifecycle marketing.

• Preferred: experience collaborating with Klaviyo or supporting direct mail and web push campaigns.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and the option for remote work.

• Opportunities for professional development and growth.

• A dynamic and inclusive workplace culture.

• Employee discounts on products and services.