Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and oversee a schedule of trade shows, industry conferences, and both owned and partner events.

• Oversee the execution of events, including booth materials, collateral, giveaways, shipping, registration, vendors, and on-site operations.

• Collaborate with the sales team on outreach efforts prior to events and follow-up activities afterward.

• Monitor leads, meetings, and pipeline impacts related to each event.

• Plan, compose, design, and distribute email campaigns, newsletters, and nurturing sequences.

• Segment and tailor audiences based on industry, persona, and stage in the customer lifecycle.

• Conduct A/B testing and enhance deliverability, open rates, click-throughs, and conversions.

• Analyze campaign performance and link email activities to pipeline and revenue generation.

• Create and publish blog articles and supportive SEO content.

• Assist in managing social media accounts for JobGet brands.

• Organize and maintain marketing collateral, templates, and the marketing asset library.

• Lead webinar initiatives from planning through to post-event follow-up.

• Engage in ad hoc campaign experiments and cross-departmental projects.

⛳️ Requirements

• 2–5 years of marketing experience with direct involvement across various channels.

• Proven experience in field marketing, specifically planning and executing trade shows, conferences, or field events from inception to completion.

• Proficiency in creating, launching, and optimizing email campaigns and nurturing sequences using a marketing automation platform.

• Familiarity with HubSpot is a significant advantage.

• Previous experience in a SaaS company, preferably selling to businesses.

• Background in a small company or startup environment, demonstrating the ability to build without a defined playbook.

• Comfortable managing website content in a CMS and creating landing pages.

• Excellent writing skills that can adapt across email, web, blog, and event materials.

• Data-driven; capable of utilizing campaign and event metrics for decision-making.

• Highly organized; skilled in managing multiple events, campaigns, and deadlines.

• Collaborative with sales, product teams, and leadership.

• Willing and able to travel for events as required.

• Proficient in using AI tools.

• Strong inclination towards speed, ownership mentality, curiosity, and resourcefulness.

🏝️ Benefits

• Purpose-driven organization.

• Flexible time off.

• Remote-first work environment.

• Flexible working hours; employees are located in various time zones.

• Medical and dental coverage.

• Parental leave.

• Employee stock options.