Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in developing omnichannel communications, such as email, in-product messaging, webinars, educational resources, and community initiatives.

• Collaborate on the ongoing enhancement of the customer journey, from onboarding to renewal.

• Support re-engagement initiatives aimed at boosting retention rates.

• Implement campaigns and targeted messaging for the existing customer base to foster account growth.

• Work closely with the Sales, Account Management, and Customer Success teams.

• Oversee the collection of testimonials, success stories, reviews, customer narratives, and referrals.

• Create internal and external materials, including fact sheets, presentations, email templates, FAQs, and case studies, that effectively showcase the platform’s ROI and value.

• Assist in tracking metrics and conducting tests to enhance adoption, activation, engagement, and renewal.

⛳️ Requirements

• A minimum of 3 years of experience in Demand Generation.

• Bachelor’s degree in Marketing, Communications, or a related discipline.

• Proficient in Salesforce or other customer relationship management systems.

• Familiarity with data visualization tools such as Tableau, Power BI, or similar platforms.

• Understanding of marketing automation platforms, including Marketo and Eloqua.

• Competency in Microsoft Office and Google Workspace.

• Advanced conversational English skills for effective communication with international teams.

🏝️ Benefits

• Competitive salary.

• Attendance and punctuality bonuses.

• Statutory benefits, including IMSS, annual bonus, and paid vacation.

• Life insurance.

• Funeral expense insurance.

• Major medical insurance.

• Supplemental medical expense coverage.

• Remote work.