Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Marketing Specialist overseeing agency collaborations in paid, web, design, and outreach domains.

• Facilitate the coordination of assets, information, and deliverables to ensure project progression.

• Evaluate creative and campaign materials for brand consistency while providing constructive feedback.

• Assist in content creation across various channels, maintaining alignment with brand voice.

• Develop and sustain customer engagement initiatives within CRM (GoHighLevel).

• Collaborate with RevOps for precise marketing reporting and performance assessment.

• Initiate campaigns while organizing calendars, assets, and timelines effectively.

• Strategically plan and execute trade shows and campaigns from start to finish, managing logistics and follow-up.

⛳️ Requirements

• Coordination with agencies and partners. Engage daily with our agency collaborators across paid, web, design, and outreach, ensuring their needs for assets and information are met, keeping deliverables timely, and advancing projects.

• Creative evaluation and quality assurance. Assess agency creative and campaign outputs against our brand objectives, providing clear feedback and early warnings if issues arise.

• Support for content and creative initiatives. Contribute to content creation across channels, generating copy and light design internally as needed, while ensuring consistency with our brand voice.

• Lifecycle and CRM marketing expertise. Construct and uphold lifecycle, engagement, and nurturing campaigns throughout the customer journey within our CRM (GoHighLevel) and other necessary platforms, collaborating with the team.

• Reporting and analytics capabilities. Work in conjunction with our RevOps team to maintain accurate marketing reporting, monitor performance across various channels, and identify successful strategies.

• Campaign management. Assist in launching campaigns across different channels and partners, ensuring that calendars, assets, and timelines are well-organized.

• Event and field marketing execution. Aid in the planning and comprehensive execution of trade shows and campaigns, handling everything from assets and logistics to follow-up measures.

• Excellent written and verbal communication skills, along with a keen eye for creative and brand uniformity.

• Proven experience with email or lifecycle marketing and CRM systems.

• Highly organized and dependable. Capable of managing multiple projects and partners simultaneously while keeping progress on track without requiring constant oversight.

• Familiarity with the modern marketing stack: email and CRM (GoHighLevel or equivalent), social media tools, fundamental paid media knowledge on Meta and Google, and web analytics.

• Proficient in using AI tools for increased efficiency and output.

• Competent and comfortable with reporting and analytics tools.

• A proactive communicator who can ensure accountability among partners and maintain alignment.

• Experience marketing to trades, home services, or small business owners. If lacking, you demonstrate respect for this audience and can quickly learn about their environment.

• Hands-on experience in paid media, marketing operations, and attribution.

• Skills in copywriting or production of short-form video content.

• Bachelor's degree in marketing or a related discipline, or equivalent practical experience.

• Non-negotiable requirements: experience with Meta Ads and Analytics; proficiency with a CRM: Hubspot, GoHighLevel, or similar; familiarity with Google Ads and Analytics; industry/tools experience in email and CRM (GoHighLevel or similar), social tools, basic paid media on Meta and Google, and web analytics.

• Ability to use AI tools for efficiency and enhanced output.

🏝️ Benefits

• Competitive Salary – We acknowledge your expertise and experience with a comprehensive compensation package.

• 13th Month Pay – Enjoy an additional month’s salary—because bonuses are always appreciated!

• Paid Time Off – Relax with 12 days of PTO available for personal use—whether for vacation, self-care, or simply a much-needed break!

• US Holidays Off – Benefit from 12 paid US holidays throughout the year.

• Maternity & Paternity Leave – We support expanding families with dedicated leave for new parents.

• Comprehensive Healthcare – Quality healthcare benefits are provided for you and your family.

• Life Insurance – Our full-time HMO plan includes life insurance for added peace of mind.

• Mental Health Support – Prioritize your well-being with access to mental health consultations and wellness resources.

• Milestone Gifts & Birthday Treats – We celebrate your achievements and make your special day even more memorable!

• Exciting Team Experiences – Enjoy activities such as island getaways, virtual town halls, and regional meetups—because work should be enjoyable too!

• Stay Connected – Join a supportive network where you can learn, grow, and connect with incredible individuals.