Marketing Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Assist in global marketing operations and execution of campaigns.

• Create and enhance marketing campaigns utilizing Salesforce and Account Engagement (Pardot).

• Aid in translation and localization initiatives to ensure global content uniformity.

• Oversee the execution of integrated campaigns across email, webinars, paid programs, and content syndication.

• Manage campaign schedules and coordinate asset delivery with stakeholders and vendors.

• Conduct pre-launch quality assurance for campaigns.

• Monitor campaign performance and track lead progression.

• Maintain marketing databases, including segmentation and lead scoring/nurture programs.

• Coordinate localization workflows and obtain necessary approvals.

• Collaborate with Demand Generation, Content, Design, and Sales teams.

• Report directly to the Senior Director of Marketing.

• Document processes and enhance operational workflows.

⛳️ Requirements

• Develop, test, and oversee email campaigns, landing pages, forms, and automation workflows within Salesforce Account Engagement (Pardot).

• Facilitate end-to-end campaign execution across email, webinars (Zoom), paid programs, and content syndication.

• Ensure campaigns are tagged, tracked, and integrated with Salesforce CRM for accurate attribution and reporting.

• Manage campaign schedules and coordinate asset delivery among internal stakeholders and external vendors.

• Conduct quality assurance on campaigns prior to launch, including links, form routing, list segmentation, and mobile rendering.

• Track and report on campaign performance metrics, including open rates, click-through rates, conversion rates, and lead progression through the funnel.

• Maintain cleanliness of marketing database data, including list imports, deduplication, segmentation, and field standardization.

• Assist in managing lead scoring and nurturing program maintenance.

• Coordinate the translation and localization of marketing content across the global landscape.

• Maintain a localization tracker to monitor turnaround times, versioning, and approvals.

• Collaborate with Demand Generation, Content, Design, and Sales teams.

• Act as a point of contact for marketing operations inquiries from internal stakeholders.

• Document processes and contribute to the development of campaign templates, naming conventions, and operational standards.

• Identify workflow gaps and inefficiencies, proposing enhancements.

🏝️ Benefits

• Remote work options.

• Health Insurance coverage.

• Participation in health and environmental festivals.

• Fitness Stipend available.

• Access to an E-Learning platform.

• Eligibility for an Annual Bonus.

• Work From Home Stipend provided.

• Opportunities for Seasonal Activities.

• Engage in Get 2gether events.

• And much more...