Marketing Specialist – AI and Automation

This is a fully remote position, open to applicants in Canada.

📋 Description

• Utilize AI tools such as generative AI, content optimization AI, and automation assistants to enhance content creation, deployment, and personalization.

• Assess new AI capabilities and propose opportunities to boost performance, efficiency, and experimentation.

• Refine AI-generated content for SEO, clarity, accessibility, and brand consistency.

• Develop, manage, and optimize marketing automation workflows through HubSpot, email automation, and lead nurturing flows.

• Establish A/B testing frameworks across paid, owned, and automated channels.

• Collaborate with cross-functional teams to distribute content across websites, social media, email, and CRM platforms.

• Strategize and implement SEO plans, encompassing keyword research, on-page optimization, and technical SEO recommendations.

• Employ AI-driven SEO tools to uncover trends, gaps, and opportunities for growth.

• Track search performance utilizing Google Analytics, Search Console, and AI-enabled insight tools.

• Create and maintain real-time dashboards to monitor marketing KPIs, funnel performance, and campaign results.

• Convert complex data into clear insights and actionable recommendations for decision-makers.

• Perform experimentation analysis, attribution tracking, and audience segmentation through AI-supported analytics.

⛳️ Requirements

• 2–5 years of experience in digital marketing, automation, growth, analytics, or related fields.

• Practical experience with AI and automation tools (e.g., ChatGPT, Jasper, HubSpot AI, Zapier, content optimization AI, marketing automation platforms).

• Strong understanding of Google Analytics, Search Console, keyword research tools, and performance reporting.

• Experience in building workflows in HubSpot or similar CRM/marketing automation tools.

• Excellent analytical and problem-solving abilities with a passion for data-driven experimentation.

• Capacity to translate data, AI insights, and automation outputs into clear, compelling actions.

• Outstanding communication, collaboration, and project management skills.

• A curious, adaptable nature with a growth mindset, thriving in fast-evolving AI-driven environments.

• Must be eligible to work without sponsorship.

🏝️ Benefits

• Flexibility to work in a manner that suits you best within your country of employment—be it in-office, remote, or hybrid.

• Comprehensive wellness benefits, including an annual wellness stipend.

• 3 weeks of vacation to commence.

• A paid volunteer day of your choosing.

• 2 floating holidays to celebrate personal significance.

• Employee Stock Purchase Program.

• Registered Retirement Savings Plan (RRSP) with a 4% company match.