Marketing Scientist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the entire measurement process for a portfolio of brands ranging from 8 to 9 figures, starting from kickoff and test design to results interpretation and recommendations for next steps.

• Develop and convert Marketing Mix Models (MMMs), incrementality tests, and attribution results into actionable insights regarding channel mix, budget distribution, and growth strategies.

• Create and organize measurement strategies tailored to each brand's media mix, investment levels, business objectives, and key questions.

• Simplify complex measurement insights for non-technical stakeholders, covering aspects such as confidence levels, null results, halo effects, and cross-channel ramifications.

• Utilize knowledge across platforms such as Meta, Google, TikTok, YouTube, CTV, OOH, Linear TV, Retail, AppLovin, and other significant channels.

• Assist brands in differentiating between platform-reported performance and actual incremental business impact across omnichannel operations.

• Transform channel-specific questions into strategic decisions regarding incrementality, customer acquisition, and budget allocation.

• Engage in high-value discussions with prospects as a measurement subject matter expert.

• Recognize ongoing customer challenges and provide constructive feedback to the Product team.

• Integrate customer insights into product decision-making processes.

• Collaborate with Marketing Data Science, Product, Data Science, and Customer Success Management teams.

• Aid in the measurement roadmap for each client and implement measurement strategies for Compass brands.

⛳️ Requirements

• Over 5 years of experience managing or closely supervising paid media across Meta, Google, TikTok, or comparable platforms at significant scale.

• Proven operational experience at scale, with accountability for marketing performance in a revenue-generating brand.

• Experience in making budgetary decisions with limited data and justifying channel expenditures to a CFO.

• Familiarity with last-click, Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and incrementality testing, including the specific questions each method addresses.

• Capability to articulate test confidence, null results, and attribution gaps in layman's terms.

• Proficient in synthesizing multiple measurement methodologies into clear recommendations.

• Expertise in paid media across Meta, Google, TikTok, or similar platforms, with knowledge of platform mechanics, attribution windows, and reporting discrepancies.

• Comprehensive understanding of omnichannel marketing across DTC, Amazon, wholesale, and retail sectors.

• Strong communication skills at the executive level, particularly with CFOs, CMOs, and media buyers.

• Experience in evaluating or acting upon incrementality test outcomes, such as GeoLift, holdout, or synthetic control, where findings influenced actual budgetary decisions.

• Comfortable working in an environment where the playbook is being developed during execution.

🏝️ Benefits

• Equal opportunity employer dedicated to diversity and fostering an inclusive workplace.

• Fast-paced work environment with chances to contribute to a movement that is transforming the future of Ecommerce.