Marketing Scientist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Act as a pivotal member of Triple Whale’s Marketing Science team within the cohesive measurement Compass experience.

• Analyze data extensively, conduct analyses, and convert measurement results into actionable insights for brands.

• Assist in developing measurement strategies for a selection of Compass brands, encompassing test design, MMM interpretation, attribution analysis, and ongoing recommendations.

• Manage the complete measurement process for a range of 8–9 figure brands, from initiation and test design to interpretation of results and subsequent recommendations.

• Construct and interpret MMMs, incrementality tests, and attribution outputs to inform decisions on channel mix, budget distribution, and growth strategies.

• Create and organize measurement strategies tailored to each brand's media mix, investment levels, business objectives, and priority inquiries.

• Simplify complex measurement insights for non-technical stakeholders, encompassing confidence levels, null results, halo effects, and cross-channel implications.

• Aid brands in grasping the discrepancies between platform-reported performance and genuine incremental business impact in intricate omnichannel scenarios.

• Transform channel-level inquiries into strategic decisions regarding incrementality, customer acquisition, and budget allocation.

• Participate in high-value conversations with prospects as a measurement expert.

• Recognize recurring customer challenges and convert them into actionable feedback for Product development.

• Incorporate customer insights and organizational complexities into product-related decisions.

• Collaborate closely with a Marketing Data Scientist and work cross-functionally with Product, Data Science, and CSM teams.

• Potentially assist in select prospective client discussions as a Marketing Science resource.

⛳️ Requirements

• Proven experience operating at scale, responsible for marketing performance in a revenue-generating brand.

• Background in making budgetary decisions with incomplete data and justifying channel expenditures to a CFO.

• Familiarity with last-click, MTA, MMM, and incrementality testing, including the specific questions each addresses.

• Capability to convey test confidence, null results, and attribution gaps in simple terms.

• Over 5 years of experience managing or closely supervising paid media across Meta, Google, TikTok, or similar platforms at significant scale.

• Knowledge of platform mechanics, attribution windows, and reporting discrepancies.

• Proficiency in omnichannel marketing across DTC, Amazon, wholesale, and retail sectors.

• Strong communication skills at the executive level with CFOs, CMOs, and media buyers.

• Experience in evaluating or acting upon incrementality test results, including GeoLift, holdout, or synthetic control, where findings influenced real budget decisions.

• Comfortable operating in environments where the playbook is being developed concurrently with implementation.

🏝️ Benefits

• Equal opportunity employer.

• Inclusive workplace for all employees.

• Dynamic and fast-paced environment.

• Employee referral program.