Marketing Programs Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and implement field marketing and event strategies, encompassing conferences, trade shows, webinars, and customer gatherings.

• Oversee event logistics, including sponsorships, vendor management, budget allocation, promotional materials, and follow-up activities post-event.

• Develop marketing communications, content, presentations, sales collateral, newsletters, and manage social media efforts.

• Direct digital marketing strategies, including website management, email campaigns, social media engagement, SEO/SEM, and digital initiatives.

• Increase brand awareness and enhance the company's positioning within targeted markets.

• Collaborate with Sales to facilitate lead generation, customer engagement, and pipeline growth.

• Utilize AI tools to improve content creation, market intelligence, personalization, campaign design, and overall marketing efficiency.

• Monitor marketing performance, refine campaigns, and demonstrate return on investment (ROI).

• Maintain consistent brand messaging and visual identity throughout all marketing endeavors.

• Collaborate closely with Sales, Business Development, Product, and Executive Leadership teams.

⛳️ Requirements

• Over 10 years of marketing experience, preferably in B2B technology, SaaS, deep tech, clean tech, or other intricate technology sectors.

• Proven track record of translating technologies into targeted marketing strategies, supported by well-researched buying personas and ideal customer profiles.

• Demonstrated expertise in utilizing AI tools and integrating AI into the marketing pipeline.

• Significant experience in field marketing, event management, and digital marketing.

• Exceptional written and verbal communication skills, with the ability to convert complex technology concepts into engaging customer-centric messaging.

• Experience in content development and managing a variety of marketing channels.

• Proven ability to enhance brand awareness while supporting lead generation and sales goals.

• Strong project management skills with the capacity to handle multiple priorities in a dynamic environment.

• Entrepreneurial mindset, highly organized, creative, and adept at working independently.

• A keen interest and enthusiasm for AI and emerging marketing technologies.

• Bilingual proficiency in English and French is highly desirable.

🏝️ Benefits

• Incentive bonus plan

• Health and wellness benefits

• Generous paid time off

• Flexible work arrangements

• Opportunities for professional growth