Marketing Product Manager – DE/EN

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership of specific features and initiatives related to GPS tracking devices, overseeing everything from implementation to market positioning.

• Independently plan, execute, and oversee marketing projects from conception to completion.

• Identify new target demographics and market opportunities to broaden the customer base.

• Track project progress and conduct competitive and market analyses.

• Develop sales materials, promotional content, landing page text, and platform-specific content.

• Manage communication with both internal and external stakeholders.

• Create and implement marketing campaigns focused on paid social advertising on Meta and TikTok, organic social content, and email automation.

• Identify potential risks and devise practical solutions.

• Lead user-generated content (UGC) and influencer strategies, brief creators, and review content for brand compliance.

⛳️ Requirements

• Hands-on experience in marketing.

• Proven ability to independently lead marketing projects to successful outcomes.

• Comprehensive marketing skills spanning content, paid social, and email marketing.

• Expert-level or substantial knowledge of paid social media advertising, including Meta Ads Manager and TikTok Ads.

• Familiarity with organic social media strategies.

• Demonstrated success in campaigns with measurable revenue growth.

• Pragmatic, solution-oriented mindset with a focus on execution.

• Excellent communication skills in both German and English.

• Ability to independently coordinate multiple projects while maintaining attention to detail and the overall vision.

• Experience collaborating with B2C customers.

• Knowledge of SaaS or hardware products is an advantage.

• Capability to showcase independently developed work or projects; traditional corporate experience is not required.

• Strong understanding of target audiences and a customer-centric approach.

• Proficiency in the English language at a C1-C2 level.

🏝️ Benefits

• Gym membership included.

• Birthday off.

• Development opportunities for outstanding performance.

• 100% remote work – the flexibility to work from anywhere in the world.

• Dynamic and flat hierarchies with quick decision-making processes.

• A family-like atmosphere and a supportive team.

• Active participation in shaping solutions.

• Diverse tasks and opportunities for growth.