Marketing Operations Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop a scalable recruitment-intent strategy to pinpoint and oversee offshore hiring requirements across targeted sites and LinkedIn for IT, Accounting, and Business Support positions.

• Identify key decision-makers, enhance data using Cognism, and transfer qualified opportunities to HubSpot with pertinent vacancy context.

• Monitor vacancy statuses and establish automated or manual outreach workflows.

• Manage and integrate HubSpot, Cognism, Mailchimp, WordPress, and automation tools through APIs, webhooks, Zapier/Make, and native connectors.

• Remove redundant manual processes and optimize the use of current MarTech tools.

• Segment prospects based on hiring signals and online behavior.

• Design, test, and execute customized email and nurture campaigns with suppression rules and human interventions for high-intent responses.

• Maintain HubSpot lifecycle stages, workflows, forms, sequences, scoring, and adhere to GDPR-compliant data standards.

• Generate commercial dashboards for pipeline performance, conversion, and CRM health.

• Improve WordPress tracking, landing pages, forms, and conversion events in collaboration with the web developer.

• Link web behavior to HubSpot to demonstrate to Sales which content generates authentic interest.

• Automate data enrichment, role matching, and follow-up processes.

• Document procedures and report on qualified opportunities, drop-off points, and top-performing channels to inform strategy.

⛳️ Requirements

• 3+ years of experience in Marketing Operations, MarTech, CRM, or Revenue Operations.

• Practical experience in constructing HubSpot workflows, custom properties, segmentation, forms, sequences, reports, and integrations.

• Hands-on experience connecting CRMs, email, website platforms, and data enrichment tools utilizing APIs, webhooks, Zapier, or Make.

• Demonstrated capability to develop intent/prospecting workflows based on job vacancies, web data, or external enrichment signals.

• Familiarity with Cognism, Mailchimp, LinkedIn Sales Navigator, WordPress, GA4, Canva, and AI tools.

• Adhere to the Organization's Information Security Management System (ISMS), including all relevant information security policies, procedures, standards, and guidelines.

🏝️ Benefits

• Highly competitive salary – paid weekly.

• HMO enrollment upon commencement.

• Additional HMO dependents added for each year of service.

• 20 vacation days per year; 7 sick days.

• Annual performance bonuses and incentives.

• Annual salary reviews and increases.

• Complimentary cooked rice, snacks, and hot drinks.

• Company polo shirts provided.

• Vibrant, cheerful open-plan work environment.

• Work with prestigious clients and alongside highly professional and friendly colleagues.

• Flexible work environment – choose to work from home or the office.