Marketing Automation Specialist

This is a fully remote position, open to applicants in Macedonia.

📋 Description

• Oversee Valtech’s daily database and marketing operations by managing incoming requests and executing roadmap initiatives.

• Develop, enhance, and implement marketing automation campaigns aimed at expanding the database and nurturing leads.

• Establish advanced workflows across various tools and platforms.

• Assess the effectiveness of campaigns using a combination of tools and platforms.

• Ensure the accuracy of data within the database and dashboard.

• Maintain database integrity by adhering to legal requirements and best practices.

• Utilize advanced segmentation and personalization strategies to enhance conversion rates, customer journeys, and revenue generation.

• Conduct A/B testing to facilitate data-driven decision-making.

• Collaborate and communicate with stakeholders globally to fulfill requests and roadmap objectives.

• Lead Valtech’s Marketing Automation and AI initiatives within the MarTech team.

⛳️ Requirements

• Minimum of 3 years of experience with the Marketo marketing automation platform.

• In-depth knowledge and experience with Salesforce CRM.

• Enjoy navigating complex details, data, logs, or system configurations to identify root causes.

• Proficient in English at an Upper-Intermediate level.

• Strong accountability, communication, collaboration, and time-management skills.

• A keen interest in daily learning about business operations.

• Familiarity with tools such as Optimizely Content Marketing Platform, LinkedIn Recruiter, LinkedIn Sales Navigator, Typeform, Optimizely CMS and Experimentation, Google Analytics, Hootsuite, TwentyThree, Bynder, Supermetrics, BigQuery, or Power BI is a plus.

🏝️ Benefits

• Private health insurance.

• Education program offering training and certification.

• Wellbeing program.

• Complimentary coffee, beverages, and snacks at the workplace.

• Company-sponsored dinners.

• Company events, including skiing trips, go-karting, laser tag, wine tasting, picnics, and cooking classes.

• Competitive salary.

• 24 days of vacation.

• Annual company gatherings with the entire team.

• Engaging projects.

• Transparent feedback and a culture of open communication.

• Reasonable accommodations provided during the interview process.