Marketing Automation Specialist

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Oversee the daily database and marketing operations at Valtech by managing incoming inquiries and executing roadmap initiatives.

• Design, enhance, and launch marketing automation campaigns aimed at database expansion and lead nurturing.

• Develop and implement advanced workflows across various tools and platforms.

• Assess the effectiveness of campaigns using a combination of tools and platforms.

• Ensure the accuracy of data maintained in the database and dashboards.

• Uphold database hygiene by being aware of legal requirements and best practices.

• Utilize advanced segmentation and personalization strategies to boost conversion rates, enhance customer journeys, and increase revenue.

• Conduct effective A/B testing to support data-driven decision-making.

• Collaborate and communicate with global stakeholders to fulfill requests and roadmap objectives.

⛳️ Requirements

• Minimum of 3 years of experience with the Marketo marketing automation platform.

• In-depth knowledge and experience with Salesforce CRM.

• A passion for working with complex details such as data, logs, and system configurations to identify root causes.

• Upper-Intermediate proficiency in English.

• Strong accountability, excellent communication, collaboration, and time management skills.

• A keen interest in learning more about business on a daily basis.

• Preferred: familiarity with tools like Optimizely Content Marketing Platform, LinkedIn Recruiter, LinkedIn Sales Navigator, Typeform, Optimizely CMS and Experimentation, Google Analytics, Hootsuite, TwentyThree, Bynder, Supermetrics, BigQuery, or Power BI.

🏝️ Benefits

• Medical insurance.

• Sports reimbursement budget.

• Access to several free psychological and legal consultations.

• Support for maternity and paternity leave.

• Opportunities for internal workshops and learning initiatives.

• Reimbursement for professional certifications.

• Involvement in professional communities both locally and globally.

• A Growth Framework to set expectations and outline steps for career advancement.

• A mentoring program that allows you to become either a mentor or a mentee to progress to higher positions.

• Progressive benefits packages— the longer you are with the company, the more benefits you receive.

• A competitive compensation package.