Marketing Operations Specialist

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Act as the main administrator and system owner for HubSpot within Music Brands, encompassing Marketing Hub, Sales Hub, and CMS.

• Design and sustain workflows, email sequences, forms, landing pages, lists, and lead nurturing initiatives.

• Oversee HubSpot data architecture, which includes custom properties, lifecycle stages, deal pipelines, record associations, and data hygiene standards.

• Manage campaign and attribution setup, including UTM governance, campaign objects, source tracking, and multi-touch attribution reporting.

• Coordinate integrations across websites, ecommerce, product and trial signup flows, BI tools, and third-party vendors.

• Ensure accurate data flow from end to end.

• Create and maintain lead scoring and qualification models to prioritize sales outreach.

• Develop and manage reports and dashboards in HubSpot, Google Analytics, and Sigma.

• Monitor and analyze traffic, trials, lead generation, conversion rates, customer acquisition costs, and pipeline contributions.

• Reconcile data across GA4, Google Search Console, HubSpot, and the data warehouse.

• Address data discrepancies before they impact stakeholders.

• Share performance insights with marketing, sales, and executive stakeholders.

• Collaborate with marketing teams to implement multi-channel campaigns across email, web, social, and paid media.

• Conduct A/B and multivariate tests, covering test design, traffic allocations, deployment, and result analysis.

• Evaluate campaign performance against KPIs and make adjustments based on data.

• Detect inefficiencies in marketing processes and apply workflow solutions.

• Document processes and best practices.

• Assess new marketing technologies and manage vendor relationships.

• Ensure full utilization of the existing marketing technology stack.

⛳️ Requirements

• 3+ years of experience in marketing operations.

• Hands-on experience in HubSpot administration as a system owner rather than merely as an end user.

• Required experience with Marketing Hub and Sales Hub.

• Proficiency in building reports and dashboards using BI tools such as Sigma, Looker, Tableau, or Power BI.

• Experience with data from warehouses like Snowflake, BigQuery, or similar platforms.

• Advanced skills in GA4, Google Tag Manager, and Excel or Google Sheets, including pivot tables, lookups, and modeling.

• Ability to troubleshoot data flow between marketing, CRM, ecommerce, and product systems.

• Familiarity with A/B and multivariate testing.

• Experience utilizing AI tools like Claude Cowork or OpenAI Codex.

• Working knowledge of HTML and CSS for creating email templates and landing pages.

• Experience with CMS platforms.

• Understanding of SaaS business models and customer lifecycle.

• Strong project management abilities with a proven record of timely delivery.

• Excellent written and verbal communication skills, particularly with senior stakeholders.

• Formal degrees are not mandatory; continued education, bootcamps, online training, professional certifications, and self-learning are appreciated.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Health savings and flexible spending accounts.

• Paid parental leave.

• Employee assistance program.

• Accident and Critical Illness insurance.

• Hospital Indemnity coverage.

• Company-paid Short Term Disability.

• Company-paid Long Term Disability.

• Basic Life Insurance and AD&D.

• Employee-paid Supplemental Life Insurance for employee, spouse, and/or child.

• 401(k) plan with company match.

• 12 paid holidays each year.

• Discretionary Flexible Time Off.

• Complimentary access to company products.

• Corporate discounts.

• Resources for professional development.

• Access to the Performance and Recovery Center (PARC) onsite fitness facility.

• Employee-only access to onsite locker rooms and showers.

• Secure indoor bicycle storage.

• Exclusive access to e-bikes for Peaksware employees.

• Entry to the onsite Music and Podcast Studio.

• Performance-based variable compensation plan.