Marketing Operations Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Execute ongoing marketing operations workflows, which include campaign setup, list management, form flows, routing checks, UTM governance, and lifecycle stage hygiene.

• Enhance and maintain documentation, checklists, and operational playbooks for MarOps processes.

• Monitor operational challenges, blockers, and follow-ups to guarantee visibility, accountability, and timely resolution.

• Assist in campaign and program operations with a focus on setup and logistics.

• Develop and sustain reusable campaign templates, briefing documents, setup checklists, and request forms.

• Establish standardized workflows and intake processes for frequent marketing operations tasks.

• Ensure that templates and workflows are well-documented, version-controlled, and user-friendly.

• Discover opportunities to automate or simplify repetitive tasks utilizing AI or native platform automations.

• Encourage the adoption and consistent usage of templates and processes.

• Oversee daily Martech tool hygiene and administration, including naming conventions, field consistency, list management, campaign tracking, and access protocols.

• Record tool ownership, workflows, integrations, use cases, and limitations.

• Resolve tool-related issues, escalate when necessary, and coordinate with vendors or internal stakeholders.

• Assist in Martech audits, tool reviews, and onboarding of new platforms.

⛳️ Requirements

• Over 5 years of experience in marketing operations, campaign operations, or a related role.

• Proven experience in a rapidly growing B2B SaaS organization.

• Demonstrated history of building and enhancing operational infrastructure.

• Practical experience in managing and optimizing Martech tools such as HubSpot, Salesforce, Asana, Dreamdata, Notion, Dust, or similar platforms.

• Knowledge of how Martech tools interconnect within a go-to-market strategy.

• Capability to design and implement operational workflows, checklists, and process guides.

• Systems-thinking approach to tooling hygiene, naming conventions, field consistency, and platform organization.

• Hands-on experience with automation and AI tools like Dust or Zapier.

• Experience in creating adopted playbooks, templates, and process guides.

• Collaborative working style across Marketing and GTM teams.

🏝️ Benefits

• Unlimited holidays.

• 4 months of paid family leave regardless of gender.

• Annual learning fund.

• Regular internal and external training opportunities.

• Support for personal development through exposure to new challenges.

• Flexibility for remote work, hub work, or a combination of both.

• An inclusive workplace with accommodations support.