Marketing Operations Specialist

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Oversee the daily management of the marketing technology stack under the guidance of marketing leadership.

• Develop and sustain campaign objects in Salesforce/HubSpot, segment lists, and create workflows to enhance lead nurturing and campaign performance.

• Create a campaign reporting framework that supports initiatives from ideation through to measurement.

• Lead project management for the marketing team, ensuring the accuracy of projects, tasks, and timelines in ClickUp.

• Design and associate emails with the appropriate campaigns while maintaining an email marketing calendar.

• Establish and manage marketing reports within Salesforce.

• Configure Salesforce campaigns, associate segmentations, and ensure accurate attribution.

• Assist in the setup and management of live and recorded webinars via Zoom, including tracking registration, follow-up emails, and post-event analytics.

• Support the marketing team in effectively utilizing marketing technology platforms.

• Create processes and analyses to assess and enhance efficacy and efficiency.

• Collaborate with BDR leadership to optimize Qualified.com for accurate routing, lead capture, and engagement tracking.

• Ensure consistent synchronization of marketing and sales data across platforms like HubSpot and Salesforce.

• Aid in the execution and quality assurance of marketing campaigns.

• Document marketing procedures and playbooks to foster consistency and team enablement.

• Work alongside sales and BDR teams to ensure accurate campaign attribution, lead follow-up, and program feedback.

• No supervisory responsibilities.

⛳️ Requirements

• At least 2 years of experience in B2B marketing operations, preferably within the SaaS sector.

• Bachelor's degree in business, Marketing, Supply Chain Management, or a related discipline.

• Exceptional verbal, virtual, and written communication skills, with the ability to effectively engage and influence senior-level executives.

• Familiarity with CRM software (e.g., Salesforce), sales automation tools, and other pertinent technologies.

• Strong analytical and problem-solving skills, utilizing a data-driven approach to strategy and business development.

• Highly motivated, goal-focused, and capable of working independently as well as collaboratively within a team.

• Ability to learn and retain product information relevant to the solution.

• Capable of managing a diverse, high-volume workload; self-motivated and adaptable.

• Proficient in quickly building productive relationships in a fast-paced, high-performance setting.

• Organized with effective time management and activity planning skills.

• Ability to utilize entrepreneurial strengths in a proactive, forward-thinking manner.

• Active listening skills to assess the needs and opportunities of prospects.

• Engage targeted prospects through research and a strategic, tailored approach.

• Capable of empathizing with others' problems and challenges.

• Naturally curious, willing to interact with others and ask questions.

• Self-starter who takes initiative to reach goals.

• Optimistic, driven, resilient, persistent, and resourceful.

• Team-oriented individual who is coachable and eager to learn.

• Competitive nature, able to handle rejection and move forward.

• Comfortable with ambiguity and highly adaptable to new situations.

• Willingness to travel domestically and internationally up to 15% of the time.

🏝️ Benefits

• Work from home structure.

• Paid time off programs.

• Paid sick leave.

• Paid holidays.

• Medical, vision, dental coverage.

• Voluntary life insurance plans.

• Critical illness and accident policies.

• 401(k) retirement plan.