Marketing Operations Specialist

This is a fully remote position, open to applicants in Honduras, +6 more countries.

📋 Description

• Conduct monthly testing of AI search visibility and citations across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

• Implement email marketing campaigns, segment audiences, and manage list hygiene tasks.

• Oversee team calendars and delegate tasks using Asana.

• Record meeting notes, action items, and project updates.

• Generate weekly status reports for the Marketing Manager.

• Monitor marketing and business development projects, including tasks, deadlines, and follow-ups.

• Organize and upkeep HubSpot templates, email sequences, and sales resources.

• Confirm UTM parameters, campaign tracking links, forms, and routing functionalities.

• Perform database hygiene checks, manage duplicates, and conduct field completion audits.

• Keep track of citations, competitor visibility, screenshots, and supporting evidence.

• Evaluate dispute performance metrics and coverage levels.

• Submit valid Google LSA disputes within necessary timeframes.

• Distribute and monitor quarterly attorney profile review checklists.

• Maintain Rainmaker compliance trackers, documentation, deadlines, and profile status records.

• Test profile links and phone numbers for proper functionality and routing.

• Conduct monthly audits of firm and attorney profiles to ensure accuracy and consistency.

• Manage Google Business Profiles for the Seattle, Tacoma, Olympia, and Vancouver offices.

• Oversee business profiles across platforms like Google, Yelp, Bing, Apple, BBB, chamber directories, and legal directories.

• Publish pre-written content on social media channels and track engagement.

• Organize and maintain marketing asset libraries.

• Update attorney and employee biographies when there are changes in credentials or information.

• Reconcile dispute credits with monthly Google Ads statements.

• Keep records of disputes, tracking logs, resolutions, and reimbursement documentation.

• Ensure secure credential management procedures and maintain profile change logs.

• Prepare briefs for LinkedIn profile updates and maintain records of completion.

• Monitor attorney recognitions, speaking engagements, awards, and media mentions.

• Track attorney profile performance and directory visibility trends.

• Review and manage daily responses to reviews according to approval protocols.

• Ensure NAP consistency across directory listings and citations.

• Validate SEO elements, tracking links, and website functionality prior to publication.

• Add images, audio files, metadata, schema markup, titles, descriptions, and tags before publishing.

• Assist with reporting initiatives and marketing performance tracking.

• Coordinate shipping, mailings, marketing materials, and event logistics.

• Verify referral source tagging and maintain data consistency.

• Investigate and resolve lead source attribution issues in marketing-owned fields.

• Review Google Local Services Ads leads on a daily basis.

• Manage submissions to legal and professional directories.

• Assist attorneys in creating, updating, and optimizing their professional directory profiles.

• Maintain libraries of attorney biographies and CVs.

• Keep content inventories, publication logs, refresh schedules, URLs, keywords, and update records.

• Format and publish blog posts and website pages using WordPress and HubSpot.

• Support the launch of the Vancouver office's digital presence, including citation management, location page implementation, phone tracking, photography updates, and review generation processes.

• Maintain SOPs, documentation libraries, process guides, and internal FAQs within Trainual.

• Conduct weekly audits of HubSpot records and perform data quality reviews.

• Deliver monthly AI visibility reports to marketing leadership.

⛳️ Requirements

• Background in marketing operations, digital marketing support, CRM administration, or marketing coordination is preferred.

• Comfortable executing data audits, quality control reviews, and reporting tasks.

• Experience in publishing and managing website content.

• Proficient in data validation, reporting, and process tracking.

• Ability to adhere to SOPs, manage recurring processes, and maintain high accuracy.

• Experience in supporting local SEO, online directory management, and profile maintenance is preferred.

• Familiarity with legal, professional services, or multi-location business marketing environments is advantageous.

• Capable of working independently while juggling multiple priorities and deadlines.

• Strong written and verbal communication skills in English are essential.

• Ability to handle confidential information and follow established workflows.

• Excellent organizational and documentation skills.

• Comfortable reviewing data and identifying inconsistencies.

• Proficient in HubSpot, WordPress or similar CMS platforms, Microsoft Excel, Google Sheets, ChatGPT, Claude or similar AI tools, Google Business Profile, Asana, Trainual, BrightLocal or similar citation management platforms, CallRail, Google Local Services Ads Platform, and Google Workspace.

• Strong capabilities in data accuracy and validation, marketing operations, CRM administration, website content publishing, local SEO support, directory and citation management, digital asset organization, process documentation, reporting and record-keeping, quality assurance, spreadsheet management, and AI tool usage.

• Ability to quickly learn new technologies and work with minimal supervision.

• Proficiency in both English and Spanish is required.

🏝️ Benefits

• Opportunity for remote work.

• Work environment certified as a Great Place to Work.

• Guidance from recruiters throughout the application process.