Marketing Automation Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Develop, test, launch, and enhance email, nurture, and event campaigns utilizing Marketo.

• Utilize automation and AI technologies to boost campaign efficiency, personalization, and overall performance.

• Oversee the marketing calendar and manage the Kanban board.

• Align priorities, timelines, and communication with stakeholders.

• Create and refine smart lists, audience segments, list imports, and targeting strategies.

• Track campaign health and uphold deliverability best practices.

• Conduct quality assurance and address campaign, tracking, and data-related issues.

• Design and maintain reusable templates, landing pages, and program frameworks.

• Evaluate campaign performance and pinpoint opportunities for optimization.

• Ensure adherence to email marketing regulations and best practices.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• Over 3 years of practical experience with Marketo or a comparable marketing automation platform, encompassing campaign execution, segmentation, workflow management, and troubleshooting.

• In-depth knowledge of email marketing, lead nurturing, lifecycle marketing, and database segmentation.

• Demonstrated project management and stakeholder management capabilities.

• Proficient understanding of HTML/CSS and email tracking methodologies.

• Strong analytical, organizational, and problem-solving abilities.

• Familiarity with email compliance regulations and deliverability best practices.

• Experience employing AI and automation tools to enhance marketing operations, campaign execution, reporting, or workflow efficiency.

• Marketo Certified Expert (MCE) or Marketo Certified Practitioner (MCP) is preferred.

• Preferred knowledge of lead scoring, lifecycle management, and attribution reporting.

• Experience with AI-assisted marketing tools and emerging marketing technologies is preferred.

🏝️ Benefits

• Medical benefits

• Dental benefits

• Vision benefits

• Life insurance

• Disability insurance

• Fitness reimbursement programs

• Tuition reimbursement programs

• 401(k) matching

• Generous paid time off (PTO)

• Annual volunteer day

• Paid maternity leave

• Paid parental leave

• Work-life balance support

• Inclusive and equitable workplace culture