Marketing Operations Specialist

This is a fully remote position, open to applicants in Philippines, +1 more country.

📋 Description

• Oversee and manage outbound responses, categorize lead intent, engage with warm leads, schedule demonstrations, and transfer qualified leads to the sales team.

• Follow up and reconnect with stalled or unresponsive leads, as well as process opt-outs through various channels.

• Ensure accurate CRM records, including lead stages, ownership, activities, and data cleanliness.

• Develop and maintain CRM workflows, automations, and integrations with outbound tools.

• Create, launch, and oversee multi-step email and LinkedIn campaigns, encompassing nurture and re-engagement flows.

• Set up sequences, schedules, sending limits, and sender assignments while monitoring the health of campaigns.

• Conduct quality assurance on outbound communications to ensure personalization, correct links, messaging, sender details, and compliance.

• Manage sending domains, mailboxes, DNS authentication, warm-up processes, deliverability, and the health of sender accounts.

• Construct, clean, deduplicate, and enrich targeted prospect lists utilizing data and scraping tools.

• Prepare calling lists and oversee data credits across various tools.

• Provide weekly performance reports and maintain CRM dashboards along with live campaign trackers.

• Administer GTM tools, accounts, subscriptions, and credits.

• Document recurring processes and assist sales with data, lead context, and CRM corrections.

⛳️ Requirements

• Minimum of 1 year of marketing operations experience supporting a B2B outbound or demand generation team.

• Demonstrated experience in managing multi-channel outbound campaigns via email and LinkedIn.

• Strong skills in CRM administration.

• Experience in handling lead replies and facilitating sales handoffs.

• Working knowledge of email deliverability concepts including SPF, DKIM, DMARC, warm-up, and bounce management.

• Experience in list building and data enrichment processes.

• Advanced skills in spreadsheet management.

• Keen attention to detail and proficiency in clear written English.

• Practical experience with HubSpot, Instantly, and a LinkedIn automation tool like Aimfox or comparable platforms.

• Experience in US healthcare or staffing outbound roles is advantageous.

• Familiarity with CAN-SPAM and TCPA basics for US outreach is beneficial.

• Preferred experience with Apollo, SignalHire, FullEnrich, Apify, Floqer, remote.co, Make.com, Zapier, and JustCall.

🏝️ Benefits

• Opportunity for a full-time remote role.

• Compensation ranging from $6 to $10 per hour.