Marketing Operations Specialist – Adobe Marketo

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, oversee, and enhance Adobe Marketo programs, which include email campaigns, landing pages, forms, smart campaigns, and operational workflows.

• Design and manage drip and nurture campaigns, focusing on segmentation, lead scoring, routing, and campaign progression.

• Implement approved email and landing page design templates in Marketo, ensuring they are consistent with brand guidelines, mobile-friendly, and function correctly across major email clients.

• Assist with Marketo-to-Salesforce integration and reporting, encompassing campaign attribution, lead lifecycle reporting, data quality, and follow-up visibility.

• Establish and uphold UTM tracking standards across campaigns, channels, links, and forms.

• Diagnose and resolve issues related to campaigns, forms, Salesforce synchronization, and tracking.

• Maintain a well-organized structure of programs, naming conventions, tokens, templates, and documentation within Marketo.

• Suggest actionable enhancements to campaign automation, reporting, and marketing operations processes.

⛳️ Requirements

• Proven hands-on experience in administering and creating campaigns within Adobe Marketo Engage.

• Extensive knowledge of Marketo smart campaigns, lists, forms, landing pages, email programs, nurture streams, and reporting.

• Experience with Marketo and Salesforce integration, including campaign reporting and lead/data management.

• Familiarity with implementing and troubleshooting UTM tracking.

• Capability to work autonomously, juggle competing requests, and communicate effectively regarding status and timelines.

• Exceptional attention to detail, particularly concerning links, forms, data, reporting, and campaign quality assurance.

• Must be responsive during agreed-upon working hours and able to promptly acknowledge requests.

• Most routine updates and campaign requests should be fulfilled within 24–48 hours.

• Preferred: Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Preferred: Experience with WordPress, including basic page updates and implementation of marketing forms or tracking.

• Preferred: Background in supporting B2B SaaS or technology marketing teams.

🏝️ Benefits

• Part-time contract engagement.

• Approximately 10–15 hours per week.

• Flexible workload that varies based on campaign volume and business requirements.

• Larger projects, complex builds, or requests necessitating cross-functional input will be planned and scheduled in advance.