Marketing Operations Manager – Marketo

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Develop marketing strategies and oversee systems necessary for generating consistent inbound lead traffic.

• Leverage Marketo functionalities to enhance the top of the funnel.

• Oversee the integration of Marketo and Salesforce.

• Evaluate program specifications and pinpoint areas for optimization.

• Track progress on email marketing initiatives and programs.

• Collaborate with marketing and technical teams to deliver data-driven insights and recommendations.

• Supervise lead quality, lead scoring, and lead routing within Marketo.

• Monitor essential performance metrics and dashboards, alerting leadership when intervention is necessary.

• Evaluate spontaneous analytics project requests and identify the optimal approach along with supporting team members.

• Provide guidance to marketing operations regarding data requirements for analysis.

• Present data insights in a way that resonates with stakeholders and emphasizes implications.

• Employ strategic methodologies aimed at optimizing and scaling marketing technologies.

⛳️ Requirements

• Must be a U.S. Citizen or authorized to work in the US without corporate sponsorship.

• 3–5 years of experience with Marketo.

• 2–3 years of experience with Salesforce.

• Strong program and project management capabilities.

• Practical experience with dashboards and reporting.

• Ability to craft presentations for executive reviews.

• Comprehensive understanding of lead management, lead routing, and lifecycle management.

• Experience in managing large data sets while ensuring data health and quality.

• Capability to thrive in a fast-paced, matrixed organization.

• Self-driven and enthusiastic about marketing automation.

• Collaborative team member.

• Familiarity with lead nurturing and lead scoring is advantageous.

🏝️ Benefits

• Health Benefits

• Paid Vacation

• Paid Holidays

• Paid Sick Time

• Ongoing Training programs

• Opportunity to learn and grow in the MarTech world

• Performance bonuses may be available

• Comprehensive benefits package