Marketing Operations Manager – GTM Systems

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance the overall inbound prospect experience through website forms, chat, nurturing, scheduling, and SDR follow-up.

• Manage and oversee Qualified, Paylocity’s agentic marketing and conversational AI platform.

• Create, test, and refine AI-driven marketing experiences to boost engagement, qualification, speed-to-lead, and meeting conversion rates.

• Assist with inbound conversion initiatives such as self-serve scheduling and AI SDR.

• Oversee and manage HubSpot, including its strategy, governance, configuration, workflows, and data structure.

• Develop and enhance marketing automation workflows for demand capture, lead management, lifecycle programs, and operational reporting.

• Administer integrations and data flows among HubSpot, Salesforce, Qualified, Salesloft, ZoomInfo, webinar/event platforms, and other GTM systems.

• Maintain priorities for the roadmap, documentation, stakeholder communication, and change management.

• Develop and optimize lead routing processes for Sales and SDR teams.

• Keep lead scoring models, suppression logic, lifecycle stages, routing rules, and SLA tracking up to date.

• Ensure accurate capture of lifecycle, source, campaign, routing, and conversion data.

• Collaborate with Analytics, Demand Generation, and SDR teams on funnel definitions, handoffs, acceptance criteria, and reporting.

• Support lead flows for webinars, events, PPL vendors, content syndication, paid media, and campaigns.

• Manage third-party vendor integrations and lead source tracking.

• Facilitate nurture, segmentation, account intelligence, audience activation, targeting, follow-up, and campaign measurement.

⛳️ Requirements

• Minimum of 5 years of experience in Marketing Operations, Revenue Operations, Growth Marketing, Demand Generation, or a related GTM systems role.

• A Bachelor’s degree in Marketing, Business, Information Systems, Analytics, or a related field is required.

• Practical experience administering marketing automation and CRM platforms such as HubSpot, Marketo, Pardot, Salesforce, or similar systems.

• Strong knowledge of lead management, lead routing, lead scoring, lifecycle stages, funnel governance, SLA tracking, and SDR handoff processes.

• Experience in constructing workflows, operational reporting inputs, and scalable processes that support demand generation and sales follow-up.

• Excellent analytical and problem-solving abilities.

• Capability to convert business needs into scalable workflows, data requirements, and operational processes.

• Exceptional communication skills.

• Proven experience in documenting processes, summarizing insights, and presenting recommendations to both technical and non-technical stakeholders.

• Must be available five days a week during designated work hours.

• Advanced experience in HubSpot operations is preferred.

• Familiarity with Qualified, Drift, Intercom, or other conversational AI demand capture platforms is preferred.

• Experience with Chili Piper, LeanData, or other routing, scheduling, or lead assignment platforms is preferred.

• Knowledge of marketing attribution, lifecycle reporting, funnel operations, or pipeline measurement is preferred.

• Experience with 6sense, ZoomInfo, Salesloft, or similar platforms is preferred.

• Experience utilizing AI, automation, or workflow optimization is preferred.

• Background in SaaS, B2B technology, or high-growth revenue organizations is preferred.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• Disability insurance

• 401(k) match

• Career development opportunities

• Annual bonus

• Restricted stock unit grant based on individual performance

• Flexible work-from-home options or location of record within the U.S.