Marketing Operations Manager – Demand Generation, RevOps

This is a fully remote position, open to applicants in India.

📋 Description

• Lead Anovia’s outbound-focused go-to-market strategy across email, LinkedIn, and paid media, utilizing HubSpot as the central system of record.

• Track and analyze metrics related to bounce rates, spam complaints, mailbox volume, warm-up phases, and the performance of various sequences.

• Set up and oversee mailboxes, sending domains, SPF, DKIM, DMARC, and custom tracking domains.

• Manage, configure, maintain, and enhance HubSpot CRM, Marketing Hub, and Sales Hub.

• Design and refine sales pipelines, lead management processes, and automated workflows.

• Conduct quality assurance on imported and synchronized records, address duplicates, and uphold lifecycle, lead status, and data quality standards.

• Oversee marketing contacts, suppression lists, exclusion lists, as well as naming, tagging, and tiering conventions.

• Perform workflow, property, integration, and attribution health checks; troubleshoot issues and provide user support.

• Document CRM procedures and provide coaching to Sales leadership and users on HubSpot best practices.

• Generate weekly multi-channel performance reports, maintain dashboards and BI layers, and conduct funnel and attribution diagnostics.

• Create monthly leadership performance packs and reports on conversion and coaching trends.

• Track paid media spending, assess delivery health, evaluate landing page conversion performance, and reconcile spending across platforms.

• Develop campaign assets, nurture copy, SEO content briefs, and variants of landing page copy.

• Ensure alignment of suppression lists, monitor trigger-event sources, and reassess the target audience's scoring.

• Oversee vendor management, renewals, seat allocation, and licensing.

• Uphold brand terminology, rectify outdated website terminology, and perform quality assurance on website pages.

• Coordinate LinkedIn sender seats and assess acceptance and reply rates.

• Project marketing expenditures and manage budget adjustment controls.

• Engage in weekly operational syncs, biweekly progress reviews, and monthly revenue assessments.

⛳️ Requirements

• A minimum of 6 years in marketing operations, demand generation operations, or revenue operations, with at least 3 years of practical HubSpot administration experience.

• Deep understanding of HubSpot CRM, Marketing Hub, and Sales Hub, including workflows, automation, pipelines, lifecycle management, and reporting.

• Proven experience managing cold email infrastructure, including domain and mailbox setup, warm-up, rotation, and configuration of SPF, DKIM, and DMARC.

• Accountability for deliverability metrics in relation to established bounce and complaint thresholds.

• Demonstrated capability in maintaining CRM data quality, governance, and de-duplication at scale.

• Experience in constructing and sustaining multi-channel performance reporting and dashboards for leadership stakeholders.

• Familiarity with Google Ads and LinkedIn Ads sufficient for monitoring spending patterns, delivery integrity, and campaign performance, as well as reconciling expenditures across platforms.

• Proficiency in writing campaign, nurture, and landing page copy to a high standard suitable for publication.

• Experience in designing and refining lead management and sales processes.

• Strong analytical and problem-solving abilities coupled with meticulous attention to detail.

• Exceptional written and verbal communication skills, with the capability to interact directly with senior stakeholders.

• Ability to work autonomously in a remote, fast-paced environment.

• Availability for overlapping hours with the United States business schedule.

• Preferred: Certifications in HubSpot Administrator, HubSpot Marketing Software, or HubSpot Sales Software.

• Preferred: Certifications in Google Ads and LinkedIn Marketing Labs.

• Preferred: Experience in a RevOps or Sales Operations role.

• Preferred: Experience integrating HubSpot with other business applications.

• Preferred: Familiarity with BI and dashboarding tools.

• Preferred: Experience supporting B2B technology, IT services, or managed services companies selling to the U.S. market.

• Preferred: Experience managing external agencies and data vendors.

🏝️ Benefits

• Comprehensive health insurance coverage.

• Employee wellness program emphasizing mental health.

• Strong reward and recognition initiatives.

• Company incentive programs available.

• Generous leave policy including holiday leave, maternity leave, paternity leave, birthday leave, bereavement leave, and paid time off.

• Numerous growth and learning opportunities.

• Options for remote work.

• Commitment to work/life balance.

• Immigration program supporting eligible employees in relocating to Canada.