Marketing Operations Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Operate Marketo as the primary marketing automation platform while enhancing the marketing technology stack, ensuring data governance, and executing campaigns.

• Take full ownership of CaPDB, encompassing data standards, quality, refresh cadence, documentation, completeness reporting, enrichment programs, renewal and competitive intelligence, and segmented lists.

• Create and implement lead scoring, routing, lifecycle stage definitions, and SLA compliance within both Marketo and Salesforce.

• Detect funnel bottlenecks and conversion gaps, proposing data-driven solutions to address them.

• Serve as the Marketo power user and platform owner, overseeing programs, channels, templates, smart lists, tokens, scoring, and the synchronization between Marketo and Salesforce.

• Collaborate with GTM Systems on system enhancements and scalability of architecture.

• Assess tools and platforms for account-based marketing, campaign automation, and customer engagement.

• Offer system support, informal coaching, guidance, and troubleshooting to team members.

• Ensure the quality of marketing data, accuracy of campaign attribution, and precision in lead-source tracking.

• Partner with Analytics to create dashboards that measure pipeline contribution, channel ROI, marketing effectiveness, CaPDB coverage, and pipeline influenced by account intelligence.

• Assist with data audits, segmentation strategies, and compliance reporting.

• Establish best practices, templates, and workflows for campaign operations.

• Conduct QA testing for Marketo email, nurture, renewal, and other outbound marketing initiatives.

• Train and support campaign managers and content marketers.

• Lead cross-functional projects including technology rollouts, compliance updates, and operational audits.

• Develop documentation and training materials, including the CaPDB playbook.

• Monitor KPIs, continuously refine strategies, and coordinate project ownership and timely delivery.

⛳️ Requirements

• Bachelor's degree or diploma in Marketing, Business, or a related field, or equivalent combination of education and experience.

• At least 5 years of experience in marketing operations, demand generation, or revenue operations roles within a B2B SaaS or technology setting.

• Previous experience providing mentorship, guidance, or informal leadership.

• Advanced proficiency in Salesforce CRM, including custom objects, reports, dashboards, data loads, and field and picklist management.

• Advanced proficiency in Marketo, including programs, smart lists, scoring, tokens, and the Marketo-Salesforce synchronization.

• Demonstrated experience in managing data quality, including defining standards, measuring completeness, cleaning and deduplicating records, and ensuring team adherence to data maintenance.

• Experience overseeing external vendors or outsourced data programs, focusing on scoping, quality checks, and performance reviews.

• Strong understanding of lead management processes, funnel metrics, and campaign attribution models.

• Familiarity with data management, reporting, and visualization tools such as Tableau, Power BI, or Salesforce dashboards.

• Proven ability to manage complex projects and cross-functional initiatives involving multiple stakeholders.

• An analytical and detail-oriented mindset aimed at process improvement and operational excellence.

• Exceptional communication and collaboration skills, capable of translating technical concepts into actionable insights.

• Experience in providing informal mentorship, guidance, or onboarding support to junior team members or colleagues.

• Comfortable providing feedback, sharing best practices, and assisting in coordinating work among team members.

• Must comply with the FBI's CJIS Security Policy.

• Must successfully pass a comprehensive, fingerprint-based background check.

• Must obtain and maintain all necessary security clearances.

• Experience in account-based marketing and revenue attribution frameworks is a plus.

• Experience with competitive intelligence, public sector or public safety technology markets, or contract and renewal data is an advantage.

🏝️ Benefits

• Comprehensive benefits package.

• Potential eligibility for variable compensation, including incentive plans or discretionary performance bonuses.

• Accommodations available upon request throughout all stages of the recruitment process.