Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the operational execution of the lead and account lifecycle, from the initial engagement to the handoff to Sales.

• Create and manage lifecycle stages, qualification criteria, scoring models, and routing logic.

• Oversee lead and account routing to ensure opportunities reach the appropriate BDR or seller.

• Track funnel transitions, SLAs, leakage, conversion rates, and identify areas for enhancement.

• Manage marketing automation workflows, segmentation, campaign structure, audience logic, quality assurance, governance, and naming conventions.

• Collaborate on dashboards and reporting regarding funnel performance, campaign contribution, pipeline generation, conversion rates, velocity, and marketing effectiveness.

• Develop and maintain the attribution framework, ensuring reliable attribution and influence reporting.

• Administer marketing technology, including integrations, data flows, data quality, enrichment, duplication, and consent management.

• Operationalize account segmentation, targeting, intent signals, and account-based programs.

• Assist with annual and quarterly Marketing planning, funnel analysis, scenario modeling, and performance tracking.

• Collaborate with Marketing, Sales Operations, BDR, Revenue Operations, Finance, and Field Enablement teams to develop scalable processes and address operational challenges.

⛳️ Requirements

• A minimum of 5 years of experience in Marketing Operations, Revenue Operations, Demand Operations, or a comparable B2B SaaS operations role.

• Proven experience supporting intricate B2B marketing and sales organizations with enterprise and/or multi-product go-to-market strategies.

• Extensive experience with marketing automation platforms such as Marketing Cloud Account Engagement/Pardot and Salesforce CRM, covering lifecycle management, lead and account routing, campaign architecture, and data integration.

• Demonstrated expertise in funnel analytics, lead scoring, attribution, campaign measurement, and marketing performance reporting.

• Familiarity with intent data and account-based marketing (ABM) platforms like 6sense and Vector, as well as enrichment tools like Clay and ZoomInfo, along with other go-to-market technologies.

• Strong analytical skills, including experience with BI/reporting tools and the capability to convert complex data into actionable insights.

• In-depth understanding of B2B SaaS funnel metrics, including MQL conversion, Sales acceptance, opportunity creation, pipeline contribution, velocity, and attribution.

• Ability to operate across Marketing and Sales, translating the needs of both functions into scalable processes.

• Strong business acumen, attention to detail, and the capacity to balance routine operational tasks with larger improvement initiatives.

• Preference for simplification, automation, scalability, and high-quality data.

🏝️ Benefits

• Remote-first work environment

• Health, Dental, Vision, Life, and Disability Insurance options available from day one.

• 401K plan with a match and immediate vesting.

• 17 company holidays, 2 floating holidays, plus a competitive paid time off policy.

• Opportunities for internal advancement.