Marketing Automation Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Support the daily operations of automation platforms, CRM, and MarTech tools.

• Review automated workflows to identify improvement opportunities, duplications, inconsistencies, and risks.

• Configure, test, and monitor automations in HubSpot, Salesforce, or other platforms.

• Monitor campaigns, workflows, and automations using indicators, reports, and dashboards.

• Document processes, dependencies, segmentation criteria, automation rules, and improvement opportunities.

• Coordinate with Marketing, Sales, Service, IT, and Innovation to manage dependencies and operational needs.

• Review integrations, forms, databases, events, reports, and information exchange between tools.

• Propose tactical enhancements and optimize existing processes.

• Ensure basic QA controls, tracking, and measurement for automations and campaigns.

• Consolidate an initial diagnosis of tools, risks, opportunities, quick wins, and recommendations.

• Communicate progress, obstacles, risks, and operational priorities.

• Promote best practices in MarTech management, documentation, data quality, and campaign tracking.

⛳️ Requirements

• Bachelor’s degree in Marketing and Advertising, Industrial Engineering, or related fields.

• At least 3 years of experience in marketing agencies, advertising, or digital marketing.

• Experience managing HubSpot, Salesforce, automations, audience segmentation, and data-driven campaigns.

• Knowledge and experience in HubSpot, Salesforce, and Artificial Intelligence applied to marketing processes and strategies.

• Strong analytical orientation, commitment to continuous improvement, and data quality focus.

🏝️ Benefits

• 100% remote work modality from anywhere in Colombia.

• Direct indefinite-term contract with the company, plus additional benefits.

• Benefits, Wellbeing, and Balance Plan.

• Support for continuous learning and professional and personal growth.

• Inclusive and diverse work environment.