Marketing Operations Manager

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Utilize Marketo as the primary marketing automation platform while serving as its power user and platform owner.

• Enhance the marketing technology stack, oversee data governance, and execute campaigns effectively.

• Manage the CaPDB comprehensively, encompassing data standards, quality, refresh schedules, documentation, and completeness reporting.

• Establish completeness benchmarks for strategic accounts and produce weekly Salesforce completeness reports.

• Collaborate with Revenue Operations and Salesforce Administration on field cleanups, picklists, vendor mapping, duplicate account management, and data imports.

• Organize and implement data enrichment initiatives with vendors, outsourced calling partners, Gong, sales teams, and automated data sources.

• Keep track of renewal and competitive account intelligence to time campaigns with contract expiration dates.

• Assist Product Marketing and Growth Marketing by providing segmented lists for competitor, renewal, and product-gap campaigns.

• Create and execute lead scoring, routing, and lifecycle stage definitions within Marketo and Salesforce.

• Ensure SLA compliance for MQL, SAL, and SQL transitions, while identifying funnel bottlenecks and conversion gaps.

• Maintain the reliability of Marketo-Salesforce synchronization and collaborate on system enhancements and scalable architecture.

• Assess tools and platforms for account-based marketing, campaign automation, and customer engagement.

• Guarantee marketing data integrity, campaign attribution, and lead-source tracking precision.

• Work with Analytics to develop dashboards that measure pipeline contribution, channel ROI, marketing effectiveness, CaPDB coverage, and influenced pipeline.

• Support data audits, segmentation strategies, and compliance reporting processes.

• Establish best practices, templates, and workflows for campaign operations; perform QA testing for outbound marketing initiatives.

• Provide training and support for campaign managers and content marketers.

• Drive cross-functional projects such as technology rollouts, compliance updates, and operational audits.

• Create documentation and training materials, including the CaPDB playbook.

• Track KPIs, promote continuous improvement, and manage project ownership and delivery.

• Offer daily guidance, informal coaching, feedback, and support to junior team members.

⛳️ Requirements

• Bachelor's degree or diploma in Marketing, Business, or a related field, or an equivalent combination of education and experience.

• At least 5 years of experience in marketing operations, demand generation, or revenue operations roles within a B2B SaaS or technology context.

• Previous experience providing mentorship, guidance, or informal leadership.

• Advanced skills in Salesforce CRM, including custom objects, reports, dashboards, data imports, and field and picklist management.

• Advanced proficiency in Marketo, including programs, smart lists, scoring, tokens, and the Marketo-Salesforce synchronization.

• Demonstrated experience ensuring data quality, including establishing standards, measuring completeness, cleaning, and deduplicating records, and encouraging other teams to maintain data integrity.

• Experience overseeing external vendors or outsourced data programs, including scoping, quality assessments, and performance evaluations.

• Strong grasp of lead management processes, funnel metrics, and campaign attribution models.

• Familiarity with data management, reporting, and visualization tools such as Tableau, Power BI, or Salesforce dashboards.

• Proven capability to manage complex projects and cross-functional initiatives involving multiple stakeholders, including Sales leadership and Revenue Operations.

• Analytical and detail-oriented approach with an emphasis on process enhancement and operational excellence.

• Excellent communication and collaboration skills, capable of translating technical concepts into actionable insights.

• Experience offering informal mentorship, guidance, or onboarding support to junior team members or peers.

• Comfortable providing feedback, sharing best practices, and aiding in the coordination of work among team members.

• Knowledge of account-based marketing (ABM) and revenue attribution frameworks is a plus.

• Familiarity with competitive intelligence, public sector or public safety technology markets, or contract and renewal data is advantageous.

• Must be legally authorized to work in Canada.

• Must successfully acquire and maintain a Reliability security clearance from the Government of Canada.

• Obtaining and retaining all necessary security clearances is a condition of employment.

🏝️ Benefits

• Comprehensive benefits package.

• Variable compensation options such as incentive plans or discretionary performance bonuses may be available for certain roles.

• Accommodations can be requested at any stage of the recruitment process.

• Barrier-free workplace.