Marketing Automation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and execute multichannel campaigns in Braze, utilizing email, push notifications, and in-app messaging.

• Implement personalization strategies, dynamic content, and behavioral targeting techniques.

• Take ownership of campaign quality assurance, testing, and ensure timely and accurate deployment.

• Assist in localization efforts and ensure coordinated campaign delivery when required.

• Oversee customer events, attributes, event properties, and the data logic that supports lifecycle automation.

• Ensure data accuracy, validate event tracking, and confirm trigger functionality.

• Resolve data and integration challenges in collaboration with Data, Product, and Engineering teams.

• Monitor journey health, audience flows, and the performance of campaign delivery.

• Maintain frequency caps, suppression rules, and manage cross-journey coordination.

• Identify and mitigate execution risks to maintain a positive customer experience and reliability.

• Set up A/B tests, control groups, and variants of experiments with precise audience allocation.

• Ensure that test setups, tracking, and measurement are aligned with the requirements of the experiments.

• Monitor the integrity of experiments, identify anomalies, and assist in optimization efforts.

• Create reusable templates, journey frameworks, and comprehensive documentation.

• Enhance automation efficiency, reliability, and operational workflows.

• Develop and uphold standards and best practices for automation.

• Collaborate with Lifecycle Marketing Managers, Creative, Analytics, Data, Product, and Engineering teams.

• Provide technical expertise, pinpoint dependencies, and suggest practical solutions.

• Manage multiple priorities while ensuring high-quality execution.

⛳️ Requirements

• Minimum of 4 years of experience in marketing automation, CRM operations, or similar positions.

• Practical experience in building automated journeys using Braze or comparable platforms.

• In-depth understanding of customer data, events, attributes, segmentation, personalization, and journey logic.

• Proven experience in troubleshooting data, targeting, trigger, and integration challenges.

• Experience in executing A/B tests, control groups, and measuring experiments.

• Comprehensive knowledge of journey governance, quality assurance, suppression rules, and frequency capping.

• Excellent organizational, problem-solving, and cross-functional collaboration skills.

• Must be eligible to work without sponsorship.

• Must reside in Canada.

🏝️ Benefits

• Flexibility to work where and how you prefer within your country of employment – whether in-office, remote, or hybrid.

• Comprehensive wellness benefits, including an annual wellness stipend.

• Starting with 3 weeks of vacation.

• A paid volunteer day of your choice.

• 2 floating holidays to celebrate any significant events in your life.

• Employee Stock Purchase Program.

• Registered Retirement Savings Plan (RRSP) with a 4% company match.