Marketing Automation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and initiate multichannel campaigns using Braze, incorporating email, push notifications, and in-app messaging.

• Execute personalization strategies, dynamic content delivery, and behavioral targeting.

• Take ownership of campaign quality assurance, testing, and ensure timely and accurate deployment.

• Facilitate localization efforts and ensure coordinated campaign rollouts.

• Oversee customer events, attributes, event properties, and the data logic utilized in lifecycle automation.

• Ensure data accuracy, validate event tracking, and confirm trigger functionalities.

• Address data and integration challenges in collaboration with Data, Product, and Engineering teams.

• Track journey health, audience flows, and overall delivery performance.

• Manage frequency caps, suppression rules, and coordinate across different journeys.

• Spot and mitigate execution risks.

• Set up A/B testing, control groups, and various experiment variants.

• Ensure the integrity of experiments and assist in optimization efforts.

• Create reusable templates, journey frameworks, and comprehensive documentation.

• Enhance automation efficiency, reliability, and operational workflows.

• Establish and uphold automation standards and best practices.

• Collaborate with Lifecycle Marketing, Creative, Analytics, Data, Product, and Engineering teams.

• Offer technical insights, identify dependencies, and propose actionable solutions.

• Balance competing priorities while ensuring high-quality execution.

⛳️ Requirements

• Minimum of 4 years of experience in marketing automation, CRM operations, or similar roles.

• Practical experience in constructing automated journeys in Braze or comparable platforms.

• In-depth understanding of customer data, events, attributes, segmentation, personalization, and journey logic.

• Proven experience in troubleshooting data, targeting, trigger, and integration challenges.

• Background in implementing A/B tests, control groups, and measuring experiments.

• Strong familiarity with journey governance, quality assurance, suppression rules, and frequency capping.

• Exceptional organizational, problem-solving, and cross-functional collaboration abilities.

• Must be authorized to work in the United States without sponsorship.

🏝️ Benefits

• Autonomy to work in a manner that suits you best within your country of employment – whether in-office, remote, or hybrid.

• Immediate access to comprehensive health and wellness benefits, including an annual wellness stipend from Day 1.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous (FTO) paid time off.

• Employee Stock Purchase Program.