Marketing Operations Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership and manage HubSpot along with associated marketing technologies.

• Oversee integrations between HubSpot, Salesforce, webinar platforms, intent providers, and additional systems.

• Ensure the quality of data, governance, and operational consistency.

• Assess and implement new marketing technologies as required.

• Design and enhance lead routing, scoring, and qualification processes.

• Collaborate with Sales and Revenue Operations to enhance lead conversion and speed-to-lead.

• Monitor lead flow and pinpoint bottlenecks throughout the funnel.

• Maintain lifecycle definitions and reporting standards.

• Create and sustain executive dashboards and KPI reporting.

• Develop attribution models to evaluate marketing impact on pipeline and revenue.

• Analyze funnel performance, conversion rates, and campaign effectiveness.

• Provide actionable insights and recommendations to leadership.

• Enhance operational efficiency through automation and workflow design.

• Standardize campaign execution and reporting processes.

• Minimize manual reporting and data management efforts.

• Document best practices and operational procedures.

• Work closely with Marketing, Sales, Customer Success, and Revenue Operations.

• Assist in annual planning, forecasting, and pipeline analysis.

• Aid in defining performance benchmarks and growth targets.

• Ensure alignment across marketing and sales systems and reporting.

• Drive improvements in marketing-to-sales conversion rates, pipeline visibility, lead response, data quality, and marketing's contribution to revenue growth.

⛳️ Requirements

• Over 5 years of experience in Marketing Operations, Revenue Operations, or Marketing Analytics.

• Extensive experience with HubSpot and Salesforce.

• Profound understanding of B2B demand generation and revenue funnels.

• Experience in building dashboards, attribution models, and executive reporting.

• Advanced analytical and problem-solving capabilities.

• Ability to interpret data into actionable business recommendations.

• HubSpot certification is preferred.

• Salesforce Administrator certification is preferred.

• Experience with Power BI, Tableau, Looker, or similar BI platforms is preferred.

• SQL experience is preferred.

• Experience in supporting ABM and enterprise sales motions is preferred.

• Familiarity with intent data and modern demand generation technologies is preferred.

🏝️ Benefits

• Fully remote & flexible work options.

• Open Time Off (OTO) policy.

• Comprehensive medical, dental & vision coverage.

• Health Savings Account (HSA).

• Life, AD&D & disability insurance.

• 401(k) plan with company matching.

• Wellness & mental health support.

• Travel assistance & global support.

• Employee referral program.