Marketing Operations Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Develop campaigns utilizing CRM, email, social media, and in-app messaging platforms.

• Set up tracking, UTMs, and attribution to ensure precise measurement of campaigns.

• Provide consistent reports on campaign performance and ROI.

• Create a reliable reporting schedule for leadership review.

• Analyze campaign data to offer strategic insights and recommendations.

• Design dashboards and aggregate reports leveraging AI and integration tools.

• Oversee integrations among CRM, marketing automation, email, social media, and in-app messaging platforms.

• Ensure data integrity through deduplication, field mapping, and list management.

• Collaborate with organizational stakeholders to create digital marketing and account-based marketing campaigns.

• Implement strategies through content creation, basic design, and digital channels.

• Evaluate, test, and enhance campaign outcomes.

• Develop demand-generation initiatives, lifecycle stages, and lead routing processes.

• Assist in pipeline growth by providing business development teams with leads and insights.

• Participate in content generation activities.

• Oversee project management to keep initiatives on schedule and ensure accountability among stakeholders.

• Manage multiple priorities and adhere to critical deadlines.

• Aid in marketing for industry conferences.

⛳️ Requirements

• Minimum of four years of experience in B2B software marketing is required.

• A bachelor's degree in a relevant field or equivalent education/experience is necessary.

• Exceptional project management skills are essential.

• Experience in developing and executing ABM and broad cross-channel marketing campaigns.

• Practical experience with in-app messaging and product adoption tools like Userpilot.

• Proficient understanding of the entire digital funnel, including lead generation, lead scoring, lifecycle stages, pipeline growth, and conversion optimization.

• Hands-on SEO knowledge, including on-page optimization and performance tracking.

• Familiarity with data flow between marketing platforms, with proficiency in field mapping, integrations, and data structure management.

• Experience in developing, implementing, and managing social media presence.

• Ability to generate campaign metrics and knowledge of KPIs and campaign optimization techniques.

• Exposure to sectors such as legal, financial services, or professional services.

• Interest in AI-enhanced products and curiosity about their market introduction.

• Familiarity with Insightly and Salesforce CRM.

• Experience with Pardot marketing automation and email distribution.

• Proficiency with Mailchimp.

• Experience with Userpilot.

• Knowledge of LinkedIn and related social media platforms.

• Experience using BI and dashboarding tools, along with AI and integration tools like Zapier.

• Proficient with Google Analytics and Google Search Console.

🏝️ Benefits

• Competitive starting salary.

• Comprehensive benefits package.

• Opportunities for professional growth.