Marketing Operations Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as the hands-on technical leader of the marketing technology stack, which includes Marketo and its associated tools.

• Configure, maintain, optimize, assess, and suggest marketing technology solutions.

• Manage the lead lifecycle, scoring, nurturing architecture, and operational campaigns.

• Oversee programs, detect underperformance or errors, redesign logic, and create modular, cloneable programs.

• Independently resolve sync failures, routing issues, field mapping, and platform integrations.

• Maintain email segmentation, personalization, dynamic content, deliverability, send governance, frequency rules, suppressions, and audience conflict management.

• Own UTM tracking standards, campaign and channel taxonomy, attribution tools, and data accuracy that supports performance reporting.

• Ensure data integrity through hygiene, deduplication, normalization, enrichment, and purging.

• Establish operational standards and maintain documentation for processes, systems, programs, tools, and workflows.

• Collaborate with Demand Generation, Events, and Sales to translate goals into system requirements and manage intake/prioritization.

• Lead the external execution agency, setting specifications, standards, and quality expectations.

• Mentor the team as it expands.

• Propel AI-driven automation for scoring, segmentation, quality assurance, and repetitive tasks with governance.

⛳️ Requirements

• Over 5 years of experience in marketing operations, preferably in B2B SaaS.

• Marketo Certified Expert (Adobe Certified Expert — Marketo Engage) or equivalent proven hands-on experience.

• Extensive hands-on experience with Marketo.

• Strong functional proficiency in Salesforce, including its data model and Marketo integrations.

• Proven experience in owning and significantly enhancing a production lead lifecycle and scoring model.

• Experience in implementing and maintaining tracking and attribution infrastructure.

• Solid background in email operations, including segmentation and personalization logic, nurture builds, deliverability, and sender reputation.

• Demonstrated ability to work independently as the sole or senior technical owner of an instance.

• Familiarity with GDPR/CCPA is a plus.

• Experience in directing an agency and mentoring a team is advantageous.

• Experience with webinar, ABM, enrichment, and/or modular email building platforms is a bonus.

• Background checks are mandatory.

🏝️ Benefits

• $200 per month (USD) for any personal enhancement.

• Comprehensive health and life insurance coverage for employees.

• Competitive salary and bonus program.

• Statutory vacation plus flexible vacation options.

• Paid time off for your birthday and volunteering activities.

• Access to employee resource groups.

• Opportunities for team and company-wide gatherings.