Marketing Operations Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Develop and sustain dashboards along with reporting on funnel performance, pipeline coverage, and channel/program ROI for leadership assessment.

• Create and uphold attribution infrastructure, which includes UTM frameworks and campaign-to-revenue reporting through Salesforce Campaign Influence.

• Enhance attribution and reporting towards an AI-driven practice featuring automated anomaly detection, AI-assisted narrative summaries, and expedited responses to inquiries from the board and leadership.

• Oversee Pardot (Salesforce Marketing Cloud Account Engagement) administration comprehensively, incorporating automation rules, lead scoring and grading, Engagement Studio programs, list segmentation, and data maintenance.

• Ensure clean, synchronized data between Pardot and Salesforce, which includes lead routing, lifecycle-stage integrity, and deduplication efforts.

• Generate cohort-based MQL reporting that illustrates conversion from MQL through the pipeline to closed revenue for board-level evaluation.

• Utilize Claude to create persona- and industry-specific messaging variants and campaign materials, such as email sequences, landing page content, and ad copy.

• Identify and construct AI workflows to replace repetitive operational tasks like enrichment, routing, QA, and reporting preparation.

• Collaborate with demand generation, sales, and RevOps teams to identify funnel leaks and implement solutions.

• Document systems, workflows, and operational guides.

• Ensure adherence to CAN-SPAM, GDPR, and CCPA regulations across automated and AI-assisted communications.

• Report directly to the VP of Demand Marketing.

⛳️ Requirements

• A minimum of 5 years in marketing operations, RevOps, or a comparable systems/analytics position within a B2B SaaS or B2B environment.

• Practical experience with Pardot / Marketing Cloud Account Engagement administration, including automation rules, scoring, Engagement Studio, and segmentation.

• Proficiency in Salesforce concerning campaign management, lead routing, Campaign Influence, or similar attribution reporting.

• Proven experience in developing multi-touch attribution models and reporting that is relied upon by leadership.

• Actual experience using Claude or an equivalent LLM to generate messaging or content variants at scale, including tangible prompts and workflows.

• Working knowledge of SQL for ad hoc analysis and troubleshooting purposes.

• Strong understanding of B2B funnel metrics, cohort analysis, and lead scoring methodologies.

• Capability to construct and articulate stage-to-stage conversion reporting for executive or board-level audiences.

• A history of enhancing inaccurate or deficient dashboards and revamping reporting structures.

• Comfort in serving as the operations and analytics backbone across Marketing, Sales, and Leadership domains.

• Initiative to recognize gaps and address them proactively.

• Prior experience in developing AI-assisted content or reporting workflows beyond single-prompt usage is a plus.

• Familiarity with enrichment or intent tools such as ZoomInfo, Clearbit, or 6sense is advantageous.

• Experience with BI/dashboard tools like Tableau, Looker, or Power BI is a plus.

🏝️ Benefits

• Competitive salary and benefits package.

• Clear career development opportunities.

• Allocated training time to foster professional growth.

• Life Insurance.

• Private Health Insurance.

• Additional employee benefits.